Tag: "MicroStrategy"

Angel.com and Skype Bring IVR Solutions to More Than 94 Million Skype Users Worldwide

Apr 26, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Skype Users Gain Access to Angel.comâ??s Online Toolkit to Build and Deploy Interactive Voice Services

McLean, Va. (April 26, 2006) –

Angel.com, a leading provider of on-demand call center and Interactive Voice Response (IVR) solutions and a division of MicroStrategy® Incorporated (NASDAQ: MSTR), today announced a new strategic alliance with Skype(TM), the global Internet communications company.

The alliance will provide Skype users worldwide with access to Angel.com to quickly and easily create and manage speech-enabled IVR applications. For example, business owners who rely on Skype for Internet calling can now add speech-enabled automation services to manage tasks such as customer service inquiries and frequently asked questions or add communications capabilities to their existing commerce websites. Angel.com’s Site Builder toolkit also allows Skype users to create new, revenue-generating services, such as help lines for professionals with expertise in a specific topic or industry.

Angel.com has become one of Skype’s official platform partners, and Skype will promote Angel.com to users as a trusted provider of voice services and development resources.

“Skype’s recent launch of Skype for Business confirmed the growing demand for a new breed of business communications solutions,” said Michael Zirngibl, President and CEO of Angel.com. “By combining Angel.com’s on-demand IVR platform with Skype’s Internet communications software, businesses of any size will now be able to set up high-quality IVR and call center applications, without ever having to deal with a traditional telco again.”

To encourage Skype users to get started with Angel.com, the companies are currently offering a program that provides guidance and assistance throughout the application-building process. Business owners and individuals who would like to roll out a new application will receive, at no charge, access to Site Builder, dedicated support from an Angel.com representative, a new toll-free number, and promotion of approved voice services to the Skype and Angel.com user communities.

To learn more about the program, visit http://www.angel.com/skype.

“With Angel.com as a new Skype platform partner, our users gain access to a service that makes high-end voice technology available and affordable to businesses and single users alike,” said Lenn Pryor, Developer Platform and Relations Team Manager for Skype. “Angel.com is a great fit for our rapidly growing base of business customers.”

About Skype
Skype is the world’s fastest-growing Internet communication offering, allowing people everywhere to make unlimited voice and video communication for free. Skype is available in 27 languages and is used in almost every country around the world. Skype generates revenue through its premium offerings such as making and receiving calls to and from landline and mobile phones, as well as voicemail and call forwarding. Skype also has relationships with a growing network of hardware and software providers. Skype is an eBay company (NASDAQ: EBAY). To learn more visit skype.com.

Skype is not a telephony replacement service and cannot be used for emergency calling.

About Angel.com
Angel.com is a leading provider of on-demand call center and Interactive Voice Response (IVR) solutions, which enable organizations of all sizes to quickly deploy powerful telephony applications. More than 1,500 customers turn to Angel.com’s patented Voice Site technology to power customer service and marketing phone numbers using intelligent speech recognition that can automate most phone-based interactions. With an innovative Internet-based solution that requires no investment in hardware, software, or human resources, Angel.com balances the need for high quality communications with affordable pay-as-you-go pricing. To learn more about Angel.com, visit www.angel.com.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, Angel.com, Site Builder are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Mike Sweeney
Angel.com
(703) 770-1352
sweeney@angel.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy to Announce First Quarter 2006 Financial Results

Apr 21, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

MicroStrategyÂ® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, announced that it expects to issue a press release after market close on April 27, 2006 to report its financial results for the first quarter of 2006. The Company does not hold conference cal

McLean, Va., (April 21, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, announced that it expects to issue a press release after market close on April 27, 2006 to report its financial results for the first quarter of 2006. The Company does not hold conference calls following the release of its quarterly financial results.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Announces Availability of Inexpensive Business Reporting Software

Apr 19, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Reporting Packages Deliver Scalable Business Reporting at Dramatically Lower Prices

McLean, Va., (April 19, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced the availability of four new low-cost reporting software packages. These packages are attractively-priced bundles of existing MicroStrategy products designed to deliver Pixel-Perfect(TM) reporting to business users, with prices starting as low as $150 per named user.

MicroStrategy is known for its scalable, feature-rich business intelligence product line suitable for both business users and data analysts. The new reporting packages, which are priced 30% – 70% lower than MicroStrategy’s full-featured a la carte products, give report consumers the reporting features they require and take full advantage of MicroStrategy’s outstanding scalability and industrial-strength reliability.

With these low-cost reporting packages, customers can economically deploy reporting applications to thousands of users against terabytes of data. The MicroStrategy reporting packages are well-suited for customers considering reporting packages from Business Objects or Cognos, who are concerned about the scalability, reliability, and the seamless integration of reporting and analytics in these products. Existing MicroStrategy customers who want to fully leverage their investment in order to deliver reports economically to large business user populations will also find these packages attractive.

“At Chuck Latham Associates, we have ‘large company’ requirements on a tight budget,” said Bobby Brown, IT Director of Chuck Latham Associates. “MicroStrategy’s reporting packages enable us to implement enterprise-level reporting without the larger price tag that is typically associated with this type of business intelligence solution.”

Since the metadata is 100% compatible with MicroStrategy’s full-featured product line, companies can leverage all of their reporting project investments including report definitions, security definitions, user roles, and user privileges, if and when they migrate to MicroStrategy’s full-featured products.

“The new reporting bundles nicely combine multiple products into one bundle, both simplifying the purchasing process and reducing the price point over the previous a la carte or server-based, clock-speed pricing options,” said Cindi Howson, President of ASK and author of BIScorecard product reviews. “MicroStrategy is known for its ability to handle some of the most demanding BI applications with large data and user scalability requirements, and these reporting packages enable companies to start with the precise features needed for report consumers and then expand their reporting capabilities as their BI initiatives dictate.”

“MicroStrategy’s new report-centric packages offer reporting features comparable to Crystal Reports, but with greater data and user scalability,” said MicroStrategy COO, Sanju Bansal. “Companies can take advantage of these attractively-priced reporting packages as they build their initial BI applications or expand reporting capabilities to more users across their enterprise.”

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

Micro Center Selects MicroStrategy for Enterprise Reporting and Analysis

Apr 12, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

MicroStrategyÂ® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Micro Center has selected MicroStrategy as its strategic enterprise reporting and analysis standard. Micro Center is one of the companies of Micro Electronics, Inc. and o

McLean, Va., (April 12, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Micro Center has selected MicroStrategy as its strategic enterprise reporting and analysis standard. Micro Center is one of the companies of Micro Electronics, Inc. and one of the nation’s largest computer retailers, with over 35,000 products and 12 specialized departments in each of its retail stores.

MicroStrategy will support multiple business intelligence applications for Micro Center. Planned MicroStrategy-based applications will encompass marketing, market-basket analysis, and category management. Micro Center selected MicroStrategy because of its intuitive Web interface and self-service infrastructure, which will help Micro Center quickly address the reporting needs of their business. In addition, Micro Center found MicroStrategy easy to administer with a very small support staff, resulting in a low total cost of ownership.

“The MicroStrategy platform has the flexibility and scalability we need to support our multiple business intelligence applications,” said Misty Kuamoo, Director of Information Technology for Micro Center. “We are impressed with MicroStrategy’s easy to use Web interface which will help us work more efficiently and provide critical insights to enhance our business performance.”

“We are proud to count Micro Center as a new MicroStrategy customer,” said MicroStrategy COO, Sanju Bansal. “Many of the world’s top retailers have standardized on MicroStrategy for business intelligence. Our ability to provide insightful reports on critical data – drilled down to the customer-transactional level – has proved to be invaluable to our retail clients.”

About Micro Center
Micro Center is one of the companies of Micro Electronics, Inc., a privately held organization headquartered in Hilliard, Ohio in suburban Columbus. With growing companies in retail, direct marketing and technology recycling, plus an emerging eCommerce presence, Micro Electronics, Inc. is ranked 301st on Forbes 2004 Top Private Companies list.

Micro Center is “The Ultimate Computer Store” because they offer customers more of what they want-more selection, better service, an enjoyable and interactive shopping atmosphere and especially more assistance from a professional and technically astute store staff.

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Announces Spring Symposia in Paris and Los Angeles

Mar 29, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Interactive Events Feature Best Practices in Business Intelligence

McLean, Va., (March 29, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it will host two BI Symposia in April. The first event will be held in Los Angeles, CA, April 19 – 21, 2006, followed by a European Spring Symposium in Paris, France, April 24 – 26, 2006. These events offer a collaborative forum for exchanging ideas and learning practical techniques to optimize BI performance.

The MicroStrategy Spring Symposia will feature informative technical and business tracks, real-world customer best practices, and lively discussions on BI solutions. The Product Direction Sessions, led by MicroStrategy senior product and program managers, give attendees the opportunity to share experiences and help shape future enhancements to MicroStrategy products. In addition, participants can schedule a one-hour consultation, at no charge, with a member of the MicroStrategy Technical Advisory Services Team.

A highlight of the Spring Symposia will be case study presentations from MicroStrategy customers who have successfully deployed enterprise BI applications to improve business performance. Some of the companies scheduled to present in Los Angeles include Victoria’s Secret Direct, Cancer Care Ontario, BearingPoint, Oakwood Homes, and InQuira. At the Paris Spring Symposium, customer speakers will include Boucheron, Lancel, Blédina, Materis Peintures, and MRM Worldwide.

In conjunction with both events, MicroStrategy will host an invitation-only Executive Forum. CIOs and IT executives will assemble for a content-rich agenda that includes keynotes from industry experts, a roundtable discussion moderated by BI analyst Nigel Pendse, and BI success strategies from MicroStrategy customers.

“We are delighted to expand our Symposia schedule to offer events both in the U.S. and in Europe,” said Sanju Bansal, MicroStrategy COO. “The Symposia are excellent venues for learning the latest BI strategies, meeting with MicroStrategy experts, and hearing first-hand BI experiences from industry-leading companies.”

To find out more about the MicroStrategy Symposium Series, visit http://www.microstrategy.com/MicroStrategySymposiumSeries

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy and SPSS Announce Strategic Alliance

Mar 22, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Will Bring Together Business Intelligence and Predictive Analytics

McLean, Va. and Chicago, Il., (March 22, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, and SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that they have signed a strategic alliance agreement. As part of the agreement, the two companies will engage in joint business development and cooperative marketing programs.

By combining MicroStrategy’s advanced business intelligence technology with the leading-edge insights of SPSS’ predictive analytics, customers can better optimize the use of their data to improve business performance and project future trends. Through PMML (predictive modeling mark-up language) integration, MicroStrategy and SPSS customers can leverage SPSS’ predictive analysis algorithms using MicroStrategy software. SPSS technology is highly scalable and interoperable with MicroStrategy’s offerings, enabling customers to perform predictive analytics using corporate data sources and to leverage existing technology investments enterprise-wide.

“We’re quite pleased to be forging this agreement with MicroStrategy, as our customers will be the key beneficiaries,” said SPSS’ Executive Vice President, Chief Technology Officer Jon Otterstatter. “This alliance’s synergies will allow SPSS and MicroStrategy customers to fully maximize their use of both companies’ technologies – enabling enhanced data-driven decision making for a wide range of important operational activity.”

“The complementary technologies of SPSS and MicroStrategy offer companies key insights to improve business performance and make analytically-based decisions for the future,” said Tom Villani, MicroStrategy’s Vice President of Global Alliances. “While MicroStrategy remains focused on providing the highest quality BI technology, we also continue to build a portfolio of technology partners, like SPSS, to give our customers additional resources to maximize the value of their business data. We are pleased to add SPSS to our suite of value-added partners.”

MicroStrategy Safe Harbor Statement
This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks that could cause MicroStrategy’s actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of MicroStrategy to implement and achieve widespread customer acceptance of its software on a timely basis; delays in MicroStrategy’s ability to develop or ship new products; market acceptance of new products; competitive factors; currency fluctuations; and other risks detailed in MicroStrategy’s periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, MicroStrategy undertakes no obligation to update these statements for revisions or changes after the date of this release.

About SPSS Inc.
SPSS Inc. (NASDAQ: SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company’s predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

SPSS Safe Harbor Statement
This press release contains forward-looking information made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward looking statements can be identified by phrases such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “could,” “designed,” “should be” and other similar expressions which denote expectations of future events rather than statements of fact. These forward-looking statements involve factors that are subject to risks and uncertainties. These risks and uncertainties, which may not be currently ascertainable and many of which are beyond SPSS’ control, may cause SPSS’ actual results, performance or achievements to be materially different than the results, performance or achievements expressed in or implied by the forward-looking statements. These risks and uncertainties are described in SPSS’ filings with the Securities and Exchange Commission (“SEC”). Copies of these filings are available either on the SEC’s website at www.sec.gov or from SPSS’ investor relations department. In light of these risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as a representation by SPSS that any future results, performance or achievements will be attained. These forward-looking statements speak only as of the date on which they are made. SPSS assumes no obligation to update the forward-looking statements contained in this press release.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

AmerisourceBergen Selects MicroStrategy for Enterprise Business Intelligence

Mar 20, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Plans to Deploy Multiple Business Applications Across the Company

McLean, Va. (March 20, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that AmerisourceBergen, one of the largest pharmaceutical services companies in the U.S., has selected MicroStrategy to support its Enterprise Business Intelligence program, which will provide reporting and analytics for multiple areas across its enterprise.

Using MicroStrategy’s technology, thousands of users will be able to improve their reporting and information analysis related to sales, suppliers, customers, supply chain management, finance, and other critical areas. MicroStrategy was selected for its ability to handle large database environments and provide real-time analytics.

“With MicroStrategy, we will have a true enterprise view across our value chain, providing management with greater operational insights and actionable data to help us more effectively navigate through our dynamic industry,” said Thomas H. Murphy, Senior Vice President and Chief Information Officer of AmerisourceBergen. “We have been highly productive using MicroStrategy for several years and found MicroStrategy’s single metadata and object reuse has reduced our administrative costs. MicroStrategy is a natural fit for our analytic reporting environment at the enterprise level.”

“We are delighted that AmerisourceBergen has selected MicroStrategy to support their new strategic Enterprise Business Intelligence program,” said Sanju K. Bansal, MicroStrategy’s Chief Operating Officer. “MicroStrategy’s technology is well suited to help Fortune 500 companies gain a comprehensive view of their enterprise to enhance customer service, improve operational efficiencies, and uncover new revenue-generating opportunities.”

About AmerisourceBergen
AmerisourceBergen is one of the world’s largest pharmaceutical services companies serving the United States, Canada and selected global markets. Servicing both pharmaceutical manufacturers and healthcare providers in the pharmaceutical supply channel, the Company provides drug distribution and related services designed to reduce costs and improve patient outcomes. AmerisourceBergen’s service solutions range from pharmacy automation and pharmaceutical packaging to pharmacy services for skilled nursing and assisted living facilities, reimbursement and pharmaceutical consulting services, and physician education. With more than $54 billion in annual revenue, AmerisourceBergen is headquartered in Valley Forge, PA, and employs more than 13,000 people. AmerisourceBergen is ranked #23 on the Fortune 500 list. For more information, go to www.amerisourcebergen.com.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Extends Ad-hoc Query Capabilities

Mar 09, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Simplified Report Creation for Power Users

McLean, Va., (March 09, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that it has extended its reporting capabilities with the addition of a new graphical Query Builder interface for ad-hoc queries. This enhancement is part of the latest release of MicroStrategy 8, which became generally available on February 10, 2006.

Query Builder enables power users to query directly against operational data stores without hand coding SQL. The graphical Query Builder interface makes it easy to select tables and columns and define joins visually. Power users with knowledge of the data model have vast flexibility to ask almost any type of business question with Query Builder.

With the addition of Query Builder, MicroStrategy now offers a full continuum of reporting and ad-hoc query capabilities for all types of users. For power users, Query Builder simplifies ad-hoc queries by using familiar query-by-example techniques. For developers, the free-form SQL capabilities introduced with the first release of MicroStrategy 8 allow for custom-defined SQL statements and stored procedures in ad-hoc reporting. For business analysts, MicroStrategy offers simple drag-n-drop ad-hoc query capabilities and a Report Builder wizard for prompt-driven query construction. Report consumers can run a full range of reports using pre-defined report templates and prompted filters to select the information they need, within defined parameters.

“The new Query Builder expands upon MicroStrategy’s ability to access operational data sources and allows developers to create custom SQL in a point-and-click fashion,” said Cindi Howson, President of ASK and author of BIScorecard product reviews. “With this latest improvement, MicroStrategy offers both flexibility for rapid report creation and prototyping as well as a highly modeled environment for enterprise reporting and analysis.”

“While the first release of MicroStrategy 8 focused on improvements to the business user experience with an enhanced, easy-to-use Web interface for reporting and analysis, the latest release delivers exciting new functionality to the power user,” said MicroStrategy COO Sanju Bansal.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

Angel.com and National Directory Information Services Join Forces to Serve Pharmaceutical Companies with IVR Solution for New Marketing Program

Mar 07, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Companies Create Application for Activation of Co-Pay Reduction Cards for New Prescriptions and Collection of Survey Data

McLean, Va. (March 07, 2006) –

Angel.com, a leading provider of on-demand call center and Interactive Voice Response (IVR) solutions and a division of MicroStrategy® Incorporated (NASDAQ: MSTR), today announced that National Directory Information Services, LLC is using Angel.com technology to provide major pharmaceutical companies with an IVR solution to support national marketing programs.

The solution incorporates web and phone-based activation of co-pay reduction cards for new prescriptions. When patients receive these cards from their doctor, they can call a toll-free number – powered by Angel.com – to activate the card, which can then be used to reduce payment toward a new prescription. Through early tracking of the program, National Directory Information Services has found that approximately 80 percent of consumers rely on the phone, as opposed to a companion web interface, for activation.

The web and IVR applications were developed by National Directory Information Services utilizing its proprietary 411XML® directory technology and Angel.com’s SiteBuilder on-demand IVR solution. Other companies involved in the solution include D2M Solutions, Inc., the technology provider for the card manufacturing, banking transactions and overall data-tracking solution; and The Macaluso Group, a pharmaceutical-industry marketing company.

“The transactional capabilities of Angel.com’s technology allow us to facilitate the steps of the activation process through a phone call in a similar fashion to a web application,” said Richard Weerts, principal and co-founder of National Directory Information Services. “The web and IVR applications are completely integrated and meet banking requirements for cardholder identification while protecting the consumer’s privacy. We could not have created this application without Angel.com’s superior IVR solution.”

The application also includes the ability for the caller to opt-in to receive additional information by mail, and asks a few simple but important survey questions to help the pharmaceutical company better understand patient needs. The entire call takes just four to six minutes using professionally recorded prompts and Angel.com’s accurate and reliable speech recognition technology.

“At Angel.com, we are amazed and inspired on a daily basis by companies that turn to our technology to create innovative and exciting new applications,” said Michael Zirngibl, President and CEO of Angel.com. “The fact that 80 percent of new co-pay reduction card activations take place over the phone rather than through the web interface provides further evidence for our belief that our technology has meaningful, long-term relevance. We are extremely pleased to be a part of an important marketing initiative on the part of large and successful pharmaceutical companies.”

One of the most active programs in use by a pharmaceutical company currently registers more than 7,500 new activations per month. The application can also be used by companies in other industries to provide incentives for new customers in a similar debit card format.

About National Directory Information Services/411XML®
National Directory Information Services LLC is the leading developer of automated directory assistance information for companies that need fast and accurate electronic data for sales, customer care and operations. The company’s primary product line, 411XML, provides directory data in real time to interactive voice response applications, call center agent screens or any Internet-enabled application with an unprecedented level of accuracy. The privately held company is headquartered in Orinda, California. For more information, call (800) 396-3179, email info@411XML.com or go online to www.411XML.com.

411XML is a registered trademark of National Directory Information Services. Other product or company names may be trademarks or registered trademarks of their respective owners.

Mike Sweeney
Angel.com
(703) 770-1352
sweeney@angel.com

Source: MicroStrategy

Tags: MicroStrategy

Abacus Selects MicroStrategy for Enhanced Marketing Campaign Reporting and Analysis

Mar 01, 2006 | Computer & Electronics, Computer Software, Internet, Technology | 0 comments

Abacus Selects MicroStrategy for Enhanced Marketing Campaign Reporting and Analysis

McLean, Va., (March 01, 2006) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Abacus, a leading provider of data-driven marketing services, selected MicroStrategy to provide enhanced database reporting and analysis services for its clients. MicroStrategy anchors the Abacus® ClearEDGE(TM) marketing database solution, designed to improve the way multi-channel merchants plan, coordinate, and manage targeted marketing campaigns.

Using MicroStrategy, Abacus helps its clients collect, manage, and interpret data that gives them greater insights into their customers, enabling them to improve customer acquisition and retention with direct access to transactional data. With MicroStrategy’s intuitive Web interface, Abacus clients can drill down to the granular level of their data to better understand customer buying behavior, including where they shop, what they buy, what marketing promotions they respond to, and which sales channels they use to make purchases.

“We chose MicroStrategy over the other BI products because it was clearly the best fit for our clients,” said Jeff Hassemer, Director of Product Strategy for Abacus. “Our clients represent a broad cross-section of catalogers, specialty retailers, and B-to-B marketers from a wide variety of industries. We continually seek ways to provide them with better information and MicroStrategy provides the reporting flexibility and analytical capabilities that our clients demand.”

“MicroStrategy’s scalable platform enables broad and diverse populations to report on and analyze very large volumes of transactional data,” said MicroStrategy’s COO Sanju Bansal. “We are delighted to provide Abacus’ clients with the ability to easily and accurately understand buyer behavior and uncover vital intelligence about their customers.”

About Abacus
Abacus is the leading provider of cooperative data, data management and analytical services for data-driven marketers. Abacus provides the insight and capabilities that enable marketers to create, build and maintain profitable relationships with their customers, regardless of channel. For more information, please visit www.abacus-us.com.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

Page 23 of 52« First «...10...21 222324 25...30 40 50...»Last »

Tag: "MicroStrategy"

Exclusive White Paper Offers