ZipRealty Deploys MicroStrategy for Sales Reporting and Marketing Analytics
icroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that ZipRealty has selected MicroStrategy to provide improved sales reporting and enhanced analysis of marketing programs. ZipRealty (NASDAQ: ZIPR) is a national, full-ser
McLean, Va., (May 17, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that ZipRealty has selected MicroStrategy to provide improved sales reporting and enhanced analysis of marketing programs. ZipRealty (NASDAQ: ZIPR) is a national, full-service residential real estate brokerage that empowers consumers with leading edge, easy-to-use technology.
A new MicroStrategy customer, ZipRealty plans to use MicroStrategy’s business intelligence software to gain deeper insights into sales productivity, customer buying patterns, and housing market trends. ZipRealty corporate personnel also plan to use MicroStrategy to analyze the effectiveness of marketing programs and to make data-driven decisions on future marketing campaigns. MicroStrategy was selected by ZipRealty for its user-friendly reporting features and its dynamic metadata architecture that automatically updates reports across the company.
“We believe MicroStrategy will provide us with valuable insights into our sales and marketing performance that will help us to make better business decisions for the company and for our clients,” said Salvatore Scalisi, ZipRealty’s Director of Data Administration. “After evaluating many other leading business intelligence products, we believe that MicroStrategy, with its integrated platform, will provide seamless reporting, analytical, and monitoring capabilities for our current and future business intelligence initiatives.”
“MicroStrategy is pleased to count ZipRealty as a new MicroStrategy customer,” said MicroStrategy COO, Sanju Bansal. “Our platform delivers content-rich reports and analyses that are highly useful tools for companies, like ZipRealty, that are seeking to identify key trends and opportunities to enhance their business performance.”
About ZipRealty
ZipRealty is a full-service residential real estate brokerage firm. The Company uses the Internet, proprietary technology and efficient business processes to provide home buyers and sellers with high-quality service and value. Founded in 1999, the Company currently operates in 16 major metropolitan areas in 11 states and the District of Columbia. The Company’s client-centric business strategy utilizes a sophisticated Web site, which enables home buyers and sellers to access comprehensive local Multiple Listing Services home listings data and other relevant information. The Company also utilizes a proprietary business management technology platform, which reduces costs and allows the Company to pass on significant financial savings to consumers. This Internet-enabled, technology-driven, employee-based model provides the Company with a distinct competitive advantage, allowing ZipRealty to consistently deliver outstanding service to clients. For more information on ZipRealty, visit www.ziprealty.com or call 1-800-CALL-ZIP (1-800-225-5947).
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy