Telephia Expands Deployment of MicroStrategy for Delivery of Performance and Measurement Data to the Mobile Communications Industry
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Telephia, leading provider of performance measurement information to the mobile industry, has expanded the deployment of MicroStrategy as its enterprise platform
McLean, VA (July 06, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Telephia, leading provider of performance measurement information to the mobile industry, has expanded the deployment of MicroStrategy as its enterprise platform. Telephia provides syndicated performance measurement information to the leaders of the converging communications and mobile industries, including carriers, device manufacturers, content and applications providers, retailers, infrastructure vendors, and investment analysts.
Telephia uses MicroStrategy for multiple business intelligence applications that provide customers with critical information, including subscriber share, customer satisfaction, device share, network quality, revenue share, advertising effectiveness, content audience, and many other key performance indicators. MicroStrategy supports Telephia’s internal users in the production of consistent and high-quality information deliverables for customers. In addition, MicroStrategy anchors Telephia’s web-based customer Information Portal, accessible to thousands of users in the U.S., Canada, and Europe.
“MicroStrategy provides decision making data for our customers in highly digestible and easy to comprehend formats including dashboards, scorecards, and interactive reports,” said Terry Joyce, Senior V.P. Systems Engineering of Telephia. “We are impressed with the maturity of MicroStrategy’s products, particularly the way they work together as one seamless enterprise platform.”
“We are delighted that Telephia continues to realize significant benefits from MicroStrategy’s BI technology and has selected MicroStrategy as its enterprise platform,” said MicroStrategy COO, Sanju Bansal. “MicroStrategy’s software, with its user-friendly reporting features, data scalability, and ability to be Web-deployed to thousands of users securely, is well-suited for Telephia and its large, diverse user community.”
About Telephia
Founded in 1998, Telephia provides syndicated performance measurement information to the leaders of the converging communications and mobile industries, including carriers, device manufacturers, content and applications providers, retailers, infrastructure vendors and investment analysts. Telephia is the industry standard measure of subscriber share, customer satisfaction, device share, network quality, revenue share, advertising effectiveness, content audience and many other key performance indicators. For further information, please visit our website at www.telephia.com or call 415-395-0500.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Source: MicroStrategy