Priceline.com Selects MicroStrategy for Online Search Analysis and Reporting
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Priceline.com® (NASDAQ: PCLN) has chosen MicroStrategy to anchor key marketing reporting capabilities. Priceline.com is an Internet-based travel service that offers leis
McLean, Va., (March 22, 2007) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Priceline.com® (NASDAQ: PCLN) has chosen MicroStrategy to anchor key marketing reporting capabilities. Priceline.com is an Internet-based travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages, and cruises.
Priceline.com selected MicroStrategy to enhance its analytic and reporting capabilities and provide greater insight into key operational data for search engine marketing. With the ability to obtain and analyze granular data, Priceline.com marketing analysts will have actionable data that they can use to improve the return-on-ad-spend of its search engine marketing campaigns.
MicroStrategy was selected by Priceline.com for its Web-based platform, data and user scalability, advanced reporting and analytical capabilities, and integrated metadata for automated maintainability. Priceline.com marketing analysts will run reports and perform analyses against an Oracle® data warehouse.
“We were looking for a business intelligence product that provides excellent query performance against our rapidly growing multi-terabyte data warehouse,” said Ron Rose, CIO for Priceline.com. “With MicroStrategy, our marketing team will have the information they need to make strategic, data-driven decisions to help drive business growth.”
“MicroStrategy technology is well-suited to meet the advanced reporting and analysis requirements of Priceline.com,” said MicroStrategy COO, Sanju Bansal. “Our platform delivers content-rich reports and analyses that are highly useful tools for on-line retailers, like Priceline.com, who are interested in identifying key trends and opportunities to improve business performance and customer service.”
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy