Porsche Cars North America Expands Deployment of MicroStrategy for Sales Reporting
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Porsche Cars North America, Inc. (PCNA) has expanded its deployment of MicroStrategy to support business intelligence applications across its enterprise
McLean, Va., (August 09, 2007) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Porsche Cars North America, Inc. (PCNA) has expanded its deployment of MicroStrategy to support business intelligence applications across its enterprise. PCNA and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada, and PCNA is a wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG.
PCNA uses the MicroStrategy Business Intelligence Platform(TM) for reporting and analysis of inventory and sales performance at the country, area, region, and dealer levels. With MicroStrategy, PCNA sales operations personnel, area and regional service managers, and executive management have timely insight into business performance data. As a result, PCNA can make data-driven decisions that help Porsche dealerships enhance customer service and help the company achieve its business objectives. PCNA recently expanded its deployment of MicroStrategy to support its growing business intelligence requirements.
“MicroStrategy’s powerful analytics help us analyze sales performance across locations and model lines for enhanced sales targeting and inventory management,” said Tom Roach, Manager, IT Systems for PCNA. “MicroStrategy gives us a comprehensive view of our business and enables us to better serve our customers and run our operations more efficiently.”
“Many of the world’s leading companies rely on MicroStrategy to gain increased transparency into operations, enhance customer service, and improve operational efficiencies,” said Sanju Bansal, COO of MicroStrategy. “We are delighted that PCNA has been successful using MicroStrategy for its expanding business intelligence requirements.”
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne® sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 213 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy