Pitcairn Trust Deploys MicroStrategy Business Intelligence Platform to Strengthen Customer Relationships
Chosen Over Cognos, MicroStrategy Offers Pure Web Design, Superior Performance and Low Total Cost of Ownership
McLean, Va., (April 01, 2002) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, announced today that Pitcairn Trust, a privately held investment management and trust company, has deployed the MicroStrategy Business Intelligence Platform(TM) to gain greater insight into its customer relationships. The MicroStrategy platform anchors three business intelligence applications — portfolio holdings analysis, asset allocation analysis and customer-based financial analysis — that enable employees across the business to leverage transactional data about the company’s financial and customer account information and make more effective management decisions.
A wide range of Pitcairn employees, from personal financial managers to compliance officers to senior executives, rely on the MicroStrategy platform to target new customer accounts, identify significant net withdrawals or deposits, and monitor trends at a high level of abstraction while retaining the ability to drill down to a granular level of detail. For instance, employees can examine asset allocations across various asset classes for those clients who are in a certain age group and have accounts held in a trust or in an IRA (Individual Retirement Account). By having these business intelligence applications at their fingertips, employees are able to better understand their business drivers and make more effective decisions that strengthen customer relationships and increase profitability.
“The capabilities of the MicroStrategy Business Intelligence Platform are central to our work at Pitcairn,” said Dain Kistner, vice president of business intelligence at Pitcairn Trust. “Our review concluded that the MicroStrategy platform offers the most functionality for the price and the lowest total cost of ownership in the industry. Its scalability and performance are at least a year ahead of the competition. MicroStrategy is helping us uncover the drivers behind our success, and helping us take our business to the next level.”
About Pitcairn Trust
Pitcairn Trust is a privately held investment management and trust company serving affluent individuals, families, foundations and institutions. Pitcairn has $2.0 billion in assets under management, over 300 client relationships and is 100% owned by the Pitcairn family. For more information on the company, please visit Pitcairn’s Web site at http://www.pitcairn.com.
About MicroStrategy Incorporated
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.
Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy’s products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.
Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the timely release of the MicroStrategy 7i platform; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com
Source: MicroStrategy