MicroStrategy Selected to Integrate Into Two IBM Retail Industry Solutions

Joint Customers to Gain from MicroStrategyâ??s Expertise in Retail Business Intelligence

MCLEAN, Va., (January 25, 2005) –

MicroStrategy® Incorporated, a leading worldwide provider of business intelligence software, announced that the MicroStrategy Business Intelligence Platform is integrated into two IBM retail industry solutions, IBM® Workplace(TM) for Retail Store Operations and IBM® Workplace(TM) for Retail Merchandise Management, for which MicroStrategy is currently the only BI offering. MicroStrategy’s BI platform will be integrated with these retail solutions because of its in-depth experience in the retail marketplace. IBM Workplace retail solutions include software components from IBM Lotus, Tivoli, and WebSphere brands and are available through IBM and their partners.

MicroStrategy’s BI platform offers enhanced integration with IBM WebSphere Portal technology, allowing merchandisers to anticipate and support retailers’ buying, assortment, allocation, and pricing needs. MicroStrategy’s content- rich and highly interactive BI dashboards provide customers with the ability to monitor, report and analyze their enterprise data and applications through a single interface. MicroStrategy’s integration involved creating a set of portlets that expose rich functionality from its BI platform through the IBM WebSphere Portal.

“MicroStrategy has been exceptional in delivering on our very demanding retail analytical requirements. Their technology is ideally suited for reporting and analyzing the atomic level of detail we need to run our business more effectively. We are thrilled that MicroStrategy’s expertise and product functionality is now combined with IBM’s retail initiatives,” said Rosann Eydeler, Senior Manager, Data Warehouse, CSK Auto Corp.

Using the analytical power of the MicroStrategy platform, retail customers can perform sophisticated analyses to compare product performance and evaluate promotion effectiveness across individual items, categories, geographies and vendors. Additionally, customers can benefit from advanced capabilities to study seasonal buying patterns, effectively monitor and manage inventory levels to improve product sales and company profitability, perform market basket analyses, inventory and scenario planning.

“We’re very proud of our long standing relationship with IBM, particularly as it now leverages one of MicroStrategy’s traditional strengths in the retail market,” said MicroStrategy COO Sanju Bansal. “As MicroStrategy is implemented at seven of the top ten global retailers, we are optimistic that our technology combined with IBM’s initiative will result in continued customer success in this vertical market.”

In November 2004, during the launch of IBM Workplace retail solutions, MicroStrategy demonstrated its integration with the solutions to over 250 attendees at the “IBM Workplace: Productivity’s Best Practice Roadshow” event. This roadshow took place in 6 North American cities including Calgary, Indianapolis, New York, San Francisco, Seattle and Toronto.

For more information visit:
http://www.microstrategy.com/Partners/Directory/IBM/websphere_portlets.asp
http://www.ibm.com/software/workplace/solutions

About MicroStrategy

Founded in 1989, MicroStrategy is a worldwide leader in the business intelligence software market. Leading Fortune 2000 companies are increasingly integrating MicroStrategy’s business monitoring, reporting, and analysis software into their operations. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital insight to help drive cost-efficiency, revenue-generation, and productivity. Top companies are using MicroStrategy to cost-effectively empower thousands of employees, partners, and suppliers with the business insight they need to make better business decisions everyday.

MicroStrategy has over 2,800 enterprise-class customers, including Aventis, eBay, General Motors, Lowe’s Companies, Pfizer, Sprint, Telecom Italia, U.S. Postal Service, Visa International, Wells Fargo, and Yahoo!. MicroStrategy also has relationships with over 300 systems integrators and application development and platform partners, including IBM, HP, PeopleSoft, Sun, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Report Services, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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