MicroStrategy Selected by Media Capital for Improved Financial and Operations Reporting
MicroStrategy Chosen to Provide Reports and Dashboards from Data Stored in SAP BW Environment
McLean, VA, (June 03, 2009) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it was selected by Grupo Media Capital for improved financial and operations reporting. Media Capital is a leader in the production and broadcasting of television programs and content in Portugal.
Media Capital uses SAP BW to store its financial and operations data and provide reports for its Executive Directors, CEOs, and Business Unit Controllers. The business users at Media Capital determined that its BI environment did not present data in a highly visual or interactive manner for decision makers. Media Capital evaluated several BI products to identify a versatile solution that offered rapid implementation and integration with SAP BW, as well as improved data analysis and visualization tools.
MicroStrategy was selected for its easy-to-use Web interface, intuitive information dashboards, and seamless access to the SAP BW system. The new MicroStrategy-based BI application, which is used in seven business units and Media Capital’s holding company, has streamlined business processes. Media Capital management is able to quickly compare and analyze business results in a single dashboard for improved insights and enhanced decision making.
“We considered many BI products and found that MicroStrategy’s platform easily integrated with our SAP BW system,” said Luis Sanches, Controller, Grupo Media Capital. “Our objective was not to create a new database, but to use the existing data and ensure the reliability of the information.”
“The MicroStrategy platform has streamlined the management of business information for us, improving data comprehension and providing immediate access to information by month, product, and/or business unit, with a simple click of the mouse,” said Roberto Costa, Director of Control Management, Grupo Media Capital.
“MicroStrategy complements the SAP operational environment by providing rapid report development and outstanding query performance,” said Sanju Bansal, MicroStrategy’s COO. “We are finding an increasing number of SAP customers are turning to MicroStrategy to enhance their reporting and analytic capabilities.”
About Grupo Media Capital
Media Capital is the leading media group in Portugal, with a strong presence in most media sectors, audiovisual production, and entertainment. It owns TVI – the audience leader free-to-air TV channel, TVI24 – a news TV channel, and Plural Entertainment – the largest media production company in Portugal. With international operations overseas, Media Capital also has significant market positions and operations in radio, music edition, cinema, and video distribution, as well as a presence in the Internet through the IOL network.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy