Meredith Corporation Chooses MicroStrategy for Enterprise-Wide Customer Analysis Applications
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Meredith Corporation has selected the MicroStrategy Business Intelligence Platform� for enterprise-wide enhanced customer analysis.
McLean, Va. (December 08, 2002) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Meredith Corporation has selected the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide enhanced customer analysis. Meredith Corporation (NYSE: MDP) is one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, and interactive and integrated marketing. Together, Meredith media properties reach more than 75 million Americans each month.
The MicroStrategy platform will enable Meredith Corporation to perform query and reporting applications through a user-friendly Web interface against a Teradata® data warehouse. Teradata enables Meredith to leverage its large amounts of customer data in order to enhance its customer communications and increase subscriber satisfaction. With the new MicroStrategy-based applications, Meredith Corporation will be able to conduct a wide range of Web-enabled reports and investigative data patterns and a full scope of query and statistical analyses.
“We switched to MicroStrategy because we needed a fully integrated business intelligence platform with a user-friendly Web interface that all of our employees could easily use,” said Karla Jeffries, Vice President of Consumer Marketing, Meredith Corporation. “In addition, we’re able to more efficiently identify new opportunities to increase circulation and implement more strategic merchandising and promotional campaigns.”
“Our relationship with Meredith is validation of our advanced business intelligence technology,” said MicroStrategy’s COO Sanju Bansal. “Fortune 2000 companies are increasingly recognizing that MicroStrategy’s industrial-strength platform provides enterprise-class business-intelligence applications.”
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.Meredith.com) is one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, and interactive and integrated marketing. Together, Meredith media properties reach more than 75 million Americans each month.
The Meredith Publishing Group, the country’s foremost home and family authority, includes 17 magazine brands, including Better Homes and Gardens and Ladies’ Home Journal, and approximately 170 special interest publications. Meredith owns 12 television stations-including properties in top 25 markets such as Atlanta, Phoenix, and Portland. Meredith has nearly 300 books in print and has established integrated marketing and custom publishing relationships with some of America’s leading companies. Additionally, Meredith has an extensive Internet presence, including 24 web sites, and strategic alliances with leading Internet destinations.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,300 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun and Hewlett-Packard. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at www.microstrategy.com.
This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Report Services, MicroStrategy 7.1 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy