MapInfo and MicroStrategy Deliver Location-Enabled Business Intelligence
Provides Greater Insight into Operational Data to Better Identify New Market Opportunities and Build Customer Loyalty
McLean, VA and Troy, NY (September 14, 2004) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced a new strategic alliance with MapInfo® Corporation (Nasdaq: MAPS), a leading global provider of location-intelligence solutions for the enterprise. The solution integrates MapInfo’s sophisticated geographic querying and visualization capabilities with MicroStrategy’s business intelligence (BI) platform, and allows organizations to efficiently monitor, report and analyze their enterprise data.
With the MicroStrategy Business Intelligence Platform(TM) and MapInfo technology, customers now have the added capability of location analysis integrated seamlessly through a unified, easy-to-use Web interface that delivers a full range of enterprise reports and analytics. Users are able to both query and visualize operational data geographically, helping to increase profitability and enhance customer intimacy. MicroStrategy’s industrial-strength business intelligence platform extends high-value enterprise reporting and analysis to mass users.
“This was an alliance driven by our joint customer needs, as many of our customers are already using MicroStrategy to anchor their BI applications. This integration extends the functionality of MicroStrategy by providing a bi-directional geographic interface allowing users to move in and out of the data, flipping back and forth between the map and report. The impact of this is that we are enabling companies to add the dimension of location, thus expanding the effective power of their business intelligence solutions,” said Michael Hickey, COO at MapInfo. “This will help them develop key insight, previously missing from their BI applications, such as identifying new market opportunities, uncovering location driven customer issues that will allow them to build stronger customer loyalty and increasing operational efficiencies by better managing key assets versus customer locations.”
“MicroStrategy prides itself in aligning with technology leaders like MapInfo,” said MicroStrategy’s COO Sanju Bansal. “By increasing the MicroStrategy portfolio with proven, highly integrated technology from the leading provider of location intelligence, we can expand our overall market reach, ultimately strengthening our leadership position in the business-intelligence space.”
About MapInfo
MapInfo Corporation is a global company that integrates software, data and services to help customers realize greater value from location-based information and drive more insightful decisions. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com.
About MicroStrategy
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,800 enterprise-class customers, including General Motors, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Liz Kelley Smeds
MicroStrategy
703-714-1066
lsmeds@microstrategy.com
Source: MicroStrategy