Liquor Control Board of Ontario Expands MicroStrategy Deployment for Enhanced Supply Chain Operations

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that the Liquor Control Board of Ontario (LCBO) has expanded its deployment of the MicroStrategy Business Intelligence Platform� for enhanced supply chain operations.

McLean, VA, (November 03, 2003) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that the Liquor Control Board of Ontario (LCBO) has expanded its deployment of the MicroStrategy Business Intelligence Platform(TM) for enhanced supply chain operations. The LCBO is the largest single purchaser of beverage alcohol in the world, purchasing fine wines, spirits and beer from more than 60 countries for Ontario consumers and licensees. Through its integrated distribution and retail network, over 6,500 quality products are available in some 600 LCBO retail stores across Ontario.

Through MicroStrategy, LCBO is successfully providing its end users with insight into supply chain operations. A wide range of LCBO staff, including category managers, inventory managers and financial analysts, use MicroStrategy to help analyze daily sales transactions, inventory, financial and shipment data.

“We’ve experienced tremendous success with the MicroStrategy platform,” said LCBO’s Director of IT Tom Stanley. “It has enabled us to gain vital new intelligence from our data and to extend that insight to far more employees, suppliers and stores — helping them make more proactive decisions for more efficient operations.”

“Our expanding relationship with LCBO is a testament to MicroStrategy’s leadership as an industrial-strength, trusted business intelligence solution,” said MicroStrategy’s COO Sanju K. Bansal. “We continue to perform well in the retail market with seven of the top ten global retailers using MicroStrategy to improve store operations and harness applications like merchandise management, loss prevention and market-basket analysis.”

About LCBO

A $3 billion (Canadian) provincial government enterprise, the LCBO has 600 retail stores, five warehouses and employs some 6,000 people, including part-time staff. In 1997 and 1998, the LCBO was named Innovative Retailer of the Year in the large store category by the Retail Council of Canada (RCC). In 1997, the LCBO was also named Socially Responsible Retailer of the Year by the RCC. In recent years, the LCBO has won some 35 major retailing awards, including the 2000 Outstanding Business Achievement Award from the Ontario Chamber of Commerce.

In fiscal 2001-2002, the LCBO transferred a record $905 million dividend, in addition to $275 million in provincial sales tax, to the Ontario treasury. The LCBO also remitted more than $373 million in federal and municipal taxes. These revenues support a wide range of important government social programs, services and capital projects. For more information on the LCBO, please visit www.lcbo.com.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,300 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, and JD Edwards. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy is a registered trademark of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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