LG Card, Korea’s Leading Credit Card Company, Improves Business Performance with MicroStrategy Software
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Koreaâ??s leading credit card company, LG Card, is improving its business operations with the MicroStrategy Business Intelligence Platformâ?¢. LG Card, established in 198
McLean, Va., (February 27, 2003) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Korea’s leading credit card company, LG Card, is improving its business operations with the MicroStrategy Business Intelligence Platform(TM). LG Card, established in 1988, is Korea’s leading credit card company with more than 18.6 million customers, over 40 percent of the total Korean population.
“With MicroStrategy, LG Card is making smarter business decisions aimed at increasing profitability,” said Yeong-Sook Kim, Information Analysis Manager at LG Card. “MicroStrategy technology helps to boost the efficiency and effectiveness of our sales force by providing insight into our sales processes and customer data. As a result, LG Card employees are able to leverage qualified customer data, enabling us to obtain higher sales growth and manage credit risk more effectively.”
Currently, a wide range of employees across the LG Card enterprise – from sales and credit and financial management to marketing and CRM managers – are able to drill into the data and create sophisticated reports with ease, giving them the ability to uncover critical information. For example, end users are able to analyze credit risk for delinquent customers, track credit card usage to up-sell to existing customers and analyze significant amounts of customer-interaction information. With MicroStrategy software, LG Card is also enhancing operational efficiency by letting end users create and run reports they need without IT involvement.
“LG Card is pleased with its MicroStrategy implementation,” added Kim. “We are able to take full advantage of the platform’s scalability, superior analytics and ease of use to leverage our financial data into valuable, revenue-generating opportunities.”
About LG Card
LG Card, established in 1988, is Korea’s leading credit card company, holding a strong market position. LG Card offers installment financing, consumer loans, and leasing as well as credit card services to more than 18.6 million customers, over 40 percent of the Korean total population. LG Card has 2.75 million associated stores, 50 branches nationwide and 6.5 trillion won in revenue.
About MicroStrategy Incorporated
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy