Leading Turkish Retailer Migros Turk Successfully Modernizes its Supply Chain Operation with MicroStrategy Software
Enables Suppliers to Increase Sales and Eliminate Inventory Inefficiencies
McLean, Va., (July 16, 2002) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Istanbul, Turkey-based Migros Turk A.S., has successfully extended the MicroStrategy Business Intelligence Platform(TM) to its more than 180 suppliers through its Turkish distributor, Obase. Migros Turk, the leading supermarket chain in Turkey, has 7,000 employees and serves 160 million customers per year.
“With the help of MicroStrategy, we are able to easily identify product sales performance,” said Volkan Mumcu, key accounts manager at Unilever, one of the world’s leading suppliers of fast moving consumer goods in foods, home care and personal care products. “This kind of information helps us create better strategies and promotions.”
In 1998, Migros Turk modernized its IT systems and began using the MicroStrategy platform to anchor its business intelligence initiatives and operational system. Today, more than 180 Migros suppliers, representing 30% of Migros Turk’s total business volume, perform queries against the central data warehouse and gain insight about their products, sales, inventory, payments and invoice information.
“The MicroStrategy platform supports thousands of our suppliers and their queries with tremendous ease,” added Cihan Esassolak, automation director at Migros Turk. MicroStrategy’s proactive, personalized information delivery mechanism enables Migros’ end users to receive e-mail notification on every new order that is placed. In the near future, Migros Turk plans to utilize MicroStrategy Narrowcast Server(TM)’s capabilities to deliver information via wireless devices.
Using the MicroStrategy Business Intelligence Platform, customized by Obase for Migros Turk, suppliers can track and analyze their sales and stock performance each day against four years of historical information. Suppliers can also retrieve information on-line (http://b2b.migros.com.tr) from the central data warehouse in categories such as store, date, product and product group. As a result, Migros and its suppliers are able to develop common strategies to increase sales and optimize inventory levels.
About Migros Turk A.S
Founded in 1954, Migros Turk, the leader of the Turkish retail sector, has 7,000 employees and serves 160 million customers a year. Listed in the Istanbul Stock Exchange under the symbol MGRS, Migros Turk serves Turkish consumers with seven different retailing operations: Migros Stores, Sok Stores, Shopping Centers, Ramstores, Online Shopping, Bakkalim and Wholesale Stores. Migros Turk operates 150 Migros stores, 292 Sok stores, 3 Ramstores in Baku, 3 Ramstore Shopping Centers in Moscow, 6 Ramstores in Moskow, 1 Ramstore Shopping Center in Kazakhistan Almaty, 2 Ramstores in Kazakhistan, 1 Ramstore in Bulgaria, and Migros Shopping Centers in Beylikduzu, Ankara and Antalya. More information on Migros Turk can be reached on the Internet at www.migros.com.tr
About MicroStrategy
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com
Source: MicroStrategy