Leading Global Retailer METRO Group Expands MicroStrategy Deployment
MicroStrategy’s Largest European Sale Since 2000
MCLEAN, Va., (October 25, 2004) –
MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that it had won its largest European sale since 2000 by closing a five-year deal with the world’s fourth-largest retailing group, METRO Group.
Approximately 2,500 employees in multiple departments across the METRO Group organization are already utilizing the MicroStrategy platform as their business intelligence standard to perform reporting and analysis against a 34- terabyte Teradata(R) data warehouse. MicroStrategy is the anchor of numerous business intelligence applications, encompassing merchandising, marketing, market-basket analysis, category management, reporting and strategic business planning and advertising-effectiveness studies.
METRO Group employees, for example, utilize MicroStrategy to run reports to track sales trends and margins as well as perform ad-hoc analyses to understand the drivers behind product-line performance. The company also uses MicroStrategy technology for its MetroLink Project to provide its suppliers with scorecards on product performance.
“We’re substantially expanding our deployment of MicroStrategy because it uniquely meets METRO Group’s rigorous requirements for sophisticated yet user- friendly business intelligence reporting features and for a highly scalable platform,” said Silvester Macho, Division Manager, METRO Group Information Technology. “MicroStrategy enables our employees to track the performance of the entire company, optimize product assortment, and make decisions that help make us more customer-responsive and competitive to increase revenue and profitability.”
“We’re exceptionally proud of this significant new deal with METRO Group,” said MicroStrategy COO Sanju Bansal. “Our customer footprint in the leading- edge retail business continues to expand, as a large number of the world’s top 200 retailers have standardized on MicroStrategy. Our capacity to provide insightful reports on critical data — drilled down to the customer- transactional level — has proved its value to our retail clients.”
MicroStrategy now boasts as customers seven of the top ten global retailers; six of the top ten U.S. diversified financial services companies; seven of the top ten U.S. consumer products companies; each of the top five U.S. commercial and savings banks; each of the top ten U.S. pharmaceutical companies; and nine of the top ten telecom companies. For more information on MicroStrategy’s customers, please visit: http://www.microstrategy.com/Customers/Customer_List.asp.
About The METRO Group
METRO Group is the world’s fourth-largest retailing group with sales amounting to EUR 53.6 billion in 2003. With its powerful brands, the METRO Group operates successfully in 28 different countries around the world — at almost 2,400 locations with more nearly 250,000 employees. The METRO Group’s six sales divisions operate independently on the market with their own specific sales concepts: Metro/Makro Cash & Carry — the world’s market leader in self-service wholesaling, Real hypermarkets, Extra supermarkets, Media Markt and Saturn — the leading consumer electronics centers in Europe, Praktiker home improvement and DIY centers, and the department stores of Galeria Kaufhof. More information at http://www.metrogroup.de.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities – excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,800 enterprise-class customers, including General Motors, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.
This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i and MicroStrategy Report Services software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Report Services, MicroStrategy 7, MicroStrategy 7i, MicroStrategy Office are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy