JALCARD, Incorporated Selects MicroStrategy for Customer Reporting and Analysis
Tokyo-based Credit Card Provider Enhances Service to 1.35 Million Customers
McLean, Va., (June 01, 2005) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, and MicroStrategy distributor, JMA Systems, today announced that JALCARD, Incorporated has deployed the MicroStrategy Business Intelligence PlatformTM to enhance service to its approximately 1.35 million customers.
JALCARD offers credit cards in conjunction with Visa, MasterCard, JCB, and Diners Club. In addition to offering mileage to customers’ Japan Airlines Mileage Bank accounts, JALCARD provides value-added offerings such as shopping, insurance, and travel services. To provide higher quality service to its customers and gain greater insight into its rapidly changing market, JALCARD plans to improve its information systems infrastructure using MicroStrategy.
With its new business intelligence environment, JALCARD will leverage its vast data assets with a timely reporting and analysis system. JALCARD will use MicroStrategy for customer analysis applications such as customer segmentation, and customer behavioral and purchase analysis, which will enable them to enhance current services and offer targeted new services to customers. The primary factors that led to JALCARD’s selection of MicroStrategy were the ability to access all information stored in the data warehouse, an easy-to-use Web interface, and the extensibility of the MicroStrategy platform.
“MicroStrategy is an excellent solution for reporting on and analyzing the large volumes of transactional data generated by credit card issuers,” said MicroStrategy COO, Sanju Bansal. “We are committed to providing a business intelligence architecture that meets the demanding data scalability and web deployability requirements of customers like JALCARD.”
About JALCARD, Incorporated
JALCARD was established in 1984 by Japan Airlines and five affiliate companies. Since then, along with its core credit card service, it has offered a wide variety of services to its approximately 1,350,000 members. Partnered with Japan Airlines Mileage Bank Service, JALCARD allows members to gain Japan Airline Mileage Bank points by using their credit cards, as well as offering value added services such as shopping, travel, and insurance services. Online services from the web have also been enhanced, such that special events and attractive services can be offered to JALCARD members in a timely manner.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy