Independent Survey Validates MicroStrategy Software’s Superiority in Web Deployment & Scalability

MicroStrategy Beats Business Objects, Cognos, Hyperion & Brio

McLEAN, Va., (January 15, 2003) –

A leading independent survey of the online analytic market, The OLAP Survey 2, has validated the market-leading capabilities of the business intelligence software platform of MicroStrategy® Incorporated (NASDAQ: MSTR), finding MicroStrategy’s software superior to that of Business Objects, Cognos, Hyperion and Brio in Web deployment and data scalability. MicroStrategy’s business intelligence software platform was found to be far ahead in its capacity to be deployed easily via the Web and in its ability to serve users enterprise-wide by harnessing very large databases.

This second edition of The OLAP Survey also determined that MicroStrategy customers are more loyal than those of Business Objects, Cognos, Hyperion, Brio, Crystal Decisions and Computer Associates. The OLAP Survey 2 — a comprehensive 226-page analysis — examined key product acquisition, implementation and deployment metrics based on a survey of 2,236 people from organizations based in 49 countries.

Among The OLAP Survey 2’s specific findings:

* MicroStrategy’s business intelligence platform had the highest median Web-deployment rate, at 80 percent, exceeding that of the next ranked vendors, Brio and Cognos Power Play, which had median Web-deployment rates of 58 percent and 45 percent, respectively. Hyperion (Essbase) and Business Objects products had the lowest median Web-deployment rates, with rates of only 6 percent and 13 percent, respectively. Most of the products surveyed were close to average, with a median of just over 20 percent Web-deployment. MicroStrategy also had the highest Web deployment rate — a median rate of 80 percent – in last year’s OLAP Survey.
* MicroStrategy customers analyze by far the largest amounts of data — with a median database size of almost 300 gigabytes. This is substantially greater than the next highest, 20 gigabytes for Brio customers. Business Objects and Cognos lagged far behind, with median customer databases of just 8 gigabytes and 1 gigabyte, respectively.

“MicroStrategy’s ability to provide full analytical access to the entire range of data and support very broad Web deployments is critical to maximizing business insight and making business intelligence mainstream to a wide range of users,” said Nigel Pendse, author of The OLAP Survey (http://www.survey.com). He added: “The fact that MicroStrategy customers analyze the largest amounts of data is no surprise given its highly scalable architecture. And the fact that MicroStrategy customers reported the highest Web deployment rates among all BI vendors in both editions of The OLAP Survey is testament to its Web architecture’s attractiveness. This may help explain why MicroStrategy has had the highest loyalty rating among the BI specialists in both editions of The OLAP Survey.”

“Market’s Only Industrial Strength Platform”

“The OLAP Survey 2 provides important, independent confirmation that MicroStrategy’s business intelligence software is an industrial-strength platform, offering mission-critical capabilities,” said MicroStrategy’s Vice Chairman and COO Sanju Bansal. “Dynamic companies are standardizing on the MicroStrategy platform to refine vast amounts of data into valuable insight and extend it to thousands of their employees, customers and partners.”

According to the 2002 Fortune listing of top U.S. domestic companies, MicroStrategy customers include four of the top five diversified financial companies, four of the top five commercial banks, and seven of the top ten pharmaceutical companies. Additionally, MicroStrategy boasts as customers eight of the top ten telecommunications companies and six of the top ten automotive companies in the Fortune 2002 Global 500 list.

For more information about The OLAP Survey 2, please see: http://www.microstrategy.com/Company/Analysts_OLAP_Survey.asp.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,800 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the Company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the Company’s ability to effect the sale of non-core assets on reasonable terms; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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