Harris Corporation Deploys MicroStrategy for Broadcast Sales and Financial Reporting Application
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Harris Corporation (NYSE:HRS) has deployed MicroStrategy software to support its sales and financial reporting application for the broadcast industry
McLean, Va. (May 03, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Harris Corporation (NYSE:HRS) has deployed MicroStrategy software to support its sales and financial reporting application for the broadcast industry. Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries.
Harris Software Systems, a business unit of Harris’ Broadcast Communications Division, develops software solutions for advertising, media management, broadband, digital asset management, and automation for workflow management. MicroStrategy was selected by Harris Software Systems to support its MART application, an advanced web-based data warehouse solution that gathers critical sales and financial data for individual television stations and their corporate offices. With the MicroStrategy-based reports from MART, station and corporate managers can view sales and revenue data by multiple variables including advertiser, agency, product category, salesperson, geographic region, network affiliation, program, and daypart.
MART and MicroStrategy enable corporate managers to analyze consolidated sales and financial information to gain greater insights into their station group, while providing individual station managers the ability to view customized reports with secure access to just the data related to their station. Harris chose MicroStrategy because of its flexible, secure, web-based environment that is easy to use for both business and power users.
“MicroStrategy offers an excellent analysis and reporting environment that provides web-based access to large amounts of data to a wide variety of users,” said Michael Davenport, Product Line Manager for MART, Harris Corporation. “Using MART and MicroStrategy, broadcasters can measure results and make decisions based on more complete and accurate data across their entire station group.”
“We are delighted to play an integral role in Harris Corporation’s MART application,” said MicroStrategy COO, Sanju Bansal. “MicroStrategy’s flexibility, easy to use interface, and scalability for large databases offer Harris a powerful analytic and reporting solution for their broadcast customers.”
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. With headquarters in Melbourne, Florida, the company has annual sales of over $3 billion and more than 13,000 employees — including 5,500 engineers and scientists — dedicated to the development of best-in-class assured communications(TM) products, systems, and services. The company’s operating divisions serve markets for government communications, RF communications, broadcast communications, and microwave communications. Additional information about Harris Corporation is available at www.harris.com.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy