Hard Rock International to Utilize MicroStrategy Software for Operational Reporting and Analysis
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Hard Rock International, one of the most globally recognized music, entertainment, and dining brands, has chosen the MicroStrategy Business Intelligence Platform� for r
McLean, Va., (February 07, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Hard Rock International, one of the most globally recognized music, entertainment, and dining brands, has chosen the MicroStrategy Business Intelligence Platform(TM) for reporting and analysis of key performance metrics throughout company-owned cafe locations.
MicroStrategy’s software will provide Hard Rock’s management staff with comprehensive, operational information. Hard Rock will use this information in its efforts to increase the profitability of each cafe location and region.
“We selected MicroStrategy because we need a scalable platform with an easy-to-use Web interface that provides a single source for mission-critical reporting and analysis,” said Kelly Maddern, Hard Rock International’s Senior Director of IT. “MicroStrategy allows us to extend valuable insight to users in the cafes and corporate departments through content-rich, user-friendly reports that empower them to make more strategic and proactive decisions. This will allow us to better assess performance and enhance operational efficiencies.”
“With MicroStrategy, Hard Rock can view key performance indicators via the Web,” said MicroStrategy’s COO Sanju Bansal. “Leading companies across the globe are choosing MicroStrategy’s industrial-strength platform to gain visibility into their operations and to help make important revenue-generating decisions.”
About Hard Rock International
With 122 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 42 countries, Hard Rock International is one of the world’s most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy