German Telecom Giant O2 Using MicroStrategy for Enterprise-Wide Reporting & Analysis
400+ Employee Users in Sales, Finance, Marketing and Management
McLean, Va. (May 24, 2004) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that leading German mobile telecommunications provider O2 is using the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide reporting and analysis.
A customer since 1998, O2 has over 400 employees in sales, finance, marketing and management harnessing MicroStrategy to analyze and report on data collected from over 5.7 million customers. Via MicroStrategy’s user-friendly Web interface, O2 performs various applications including: network utilization, and sales force performance. Over six terabytes of data is processed and analyzed.
“The MicroStrategy-anchored business intelligence system plays a fundamental role in securing and maintaining our company’s success by gathering up-to-the-minute customer information across our entire business,” said Dr. Clemens Schäffner, O2. “Our management team is able to drill down to find specific information about new customers, successful sales channels, or popular products and have the information presented in easy-to-read one-page reports. We can now better assess performance and enhance operational efficiencies.”
“We’re pleased that O2 continues to achieve success with MicroStrategy’s platform,” said MicroStrategy’s COO Sanju K. Bansal. “Nine of the top ten Fortune 500 telecommunications companies are MicroStrategy customers and use our products with applications like customer profitability, traffic analysis, and sales force performance.”
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,600 enterprise-class customers, including General Motors, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.
This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Report Services, MicroStrategy 7, MicroStrategy 7i, MicroStrategy Office are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy