Corporate Express US Receives TDWI Best Practices Award for MicroStrategy-based Business Intelligence Application
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Corporate Express US received the 2007 Best Practices Award from The Data Warehousing Institute (TDWI) for a MicroStrategy-based business intelligence application
McLean, Va., (June 28, 2007) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Corporate Express US received the 2007 Best Practices Award from The Data Warehousing Institute (TDWI) for a MicroStrategy-based business intelligence application. Corporate Express US Inc., part of the Dutch-based Corporate Express NV and one of the world’s largest business-to-business suppliers of essential office and computer products and services, took top honors in the predictive analytics category.
Corporate Express built a market basket application, leveraging MicroStrategy’s business intelligence technology, to improve its online business. The application looks at each item purchased and determines a list of complementary items to recommend to purchasers. The market basket application uncovered insightful new data about the items that customers typically purchase together, enabling Corporate Express to present these items as complementary offerings to online customers. As a result, the average order size for orders with the market basket pairings is more than twice the average order size for orders without pairings. In addition, the information has helped Corporate Express to better serve its customers, with a deeper understanding of purchasing preferences.
“Corporate Express is honored to receive this prestigious award from TDWI,” said Jay Mutschler, Chief Operating Officer for Corporate Express US. “Our MicroStrategy-based market basket application removes the guesswork and enables us to make analytically-based decisions that enhance the online customer experience.”
“We are delighted that Corporate Express was selected for this outstanding recognition from TDWI,” said Sanju Bansal, MicroStrategy’s COO. “The Corporate Express market basket application is an excellent example of the strategic value of business intelligence and its ability to improve business performance and customer service.”
TDWI’s Best Practices Awards program is designed to identify and honor companies that have demonstrated excellence in developing, deploying, and maintaining BI and Data Warehouse (DW) applications. Winners are chosen by a panel of independent judges who have expertise in BI and DW.
About Corporate Express
Corporate Express provides customers with a single source of business products and services, so that they can focus their resources, energy and time on their core business. Corporate Express helps organizations to save time and maximize their productivity.
Headquartered in the Netherlands, Corporate Express NV generated 2006 annual sales of EUR 6.3 billion. The Company has a widespread global distribution network spanning North America, Europe and Australia, has close to 19,000 employees, and operations in 20 countries. Corporate Express is listed on Euronext Amsterdam (Euronext: CXP) and in New York (NYSE: CXP). For more information, please visit www.CorporateExpress.com.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy