ChoHung Bank Selects MicroStrategy for Enterprise-Wide Reporting & Analysis
200+ Employees Reporting on Credit, Risk Analysis
McLean, VA (May 18, 2008) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that ChoHung Bank has selected the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide reporting and analysis. Founded in 1897, ChoHung Bank is the oldest bank in Korea, with over KRW5.4 trillion won in revenue reaching an estimated 10 million customers through approximately 560 domestic and international branch locations.
Approximately 200 employees perform reporting and analysis on customer credit management, risk management and marketing information against a 1-terabyte Sybase data warehouse. In addition, ChoHung Bank is able to better track its customers’ credit habits and activities, uncovering new revenue generating opportunities through targeted up-sell campaigns. ChoHung Bank plans to create future applications to enhance their risk management analysis and to report on employee productivity and performance.
“With our MicroStrategy-based solution, we’ve been able to increase operational efficiencies by providing our employees with easy-to-use tools that enable them to analyze and report on critical information promptly without relying on an IT department,” said Jung-Bin Shin, Assistant Manager of IT Development Team. “Our employees can create personalized reports to more efficiently identify and analyze only the information that is important to them.”
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,600 enterprise-class customers, including General Motors, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy