Children International to Enhance Operations with MicroStrategy Software
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Kansas City, MO-based Children International has selected the MicroStrategy Business Intelligence Platform� as the standard for its business intelligence applications.
McLean, Va., (June 03, 2002) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Kansas City, MO-based Children International has selected the MicroStrategy Business Intelligence Platform(TM) as the standard for its business intelligence applications. Children International is a non-profit organization dedicated to improving the quality of life and meeting the needs of poverty-stricken children, widows and families. Children International chose MicroStrategy for its superior performance, ease of use, pure Web design and rapid deployment capabilities.
A wide range of staff, including executives and administrative personnel in the child benefits area, marketing and reporting functions, will use MicroStrategy software to analyze its over 200,000 active sponsorships, track advertising buys and publish the results of its analyses to the rest of the organization. With the software, Children International will be able to measure response rates to ads, increase customer acquisition and strengthen customer loyalty.
“We are looking forward to using the many powerful features of the MicroStrategy platform to analyze, report and deliver critical transaction information across our organization,” said Kim Matar, director of reporting and analysis at Children International. “Because the MicroStrategy platform is so easy to set up and deploy across many users, we envision building a number of business intelligence applications in the future.”
About Children International
Established in 1936, Children International is a nonprofit organization with its headquarters in Kansas City, Mo. Children International’s programs benefit over 230,000 sponsored children and their families in ten countries around the world, including Chile, Colombia, the Dominican Republic, Ecuador, Guatemala, Honduras, India, Nepal, the Philippines and the United States. For more information about Children International, visit http://www.children.org.
About MicroStrategy
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com
Source: MicroStrategy