Catalina Marketing Teams with MicroStrategy & IBM to Deliver Business Intelligence Solutions to Retailers
MicroStrategy® Incorporated (Nasdaq: MSTR – News), a leading worldwide provider of business intelligence software, today announced that Catalina Marketing Corporation is teaming with MicroStrategy and IBM Corporation to deliver advanced, interactive retail business intelligence.
MCLEAN, Va., (February 13, 2003) –
MicroStrategy® Incorporated (Nasdaq: MSTR – News), a leading worldwide provider of business intelligence software, today announced that Catalina Marketing Corporation is teaming with MicroStrategy and IBM Corporation to deliver advanced, interactive retail business intelligence. Catalina Marketing Corporation, the global leader in behavior-based marketing, provides consumers with targeted incentives, primarily at grocery and pharmacy outlets. Catalina Marketing manages one of the largest data warehouses in the world.
Through its Retail Direct product, Catalina Marketing manages customer loyalty information for more than 4,500 of the largest grocery locations across the United States and internationally. After an in-depth evaluation of many of the competing products in the industry, Catalina Marketing selected the MicroStrategy Business Intelligence Platform(TM) for its scalability, functionality, and easy-to-use Web interface.
Catalina Marketing Corporation’s Chief Technology Officer Eric Williams remarked, “We expect to make information available to our retail customers at their demand and provide that information more quickly using the MicroStrategy product.” He added: “MicroStrategy’s easy-to-use, zero footprint Web interface will help our customers get the most valuable insight from these new systems.”
Mark Ramsey, a leader of IBM Business Consulting Services’ Business Intelligence practice, said, “Catalina Marketing needed an industrial-strength business intelligence platform that could handle their large data volume, deliver insight to a large geographically distributed user population, and operate 24×7. IBM’s advanced server and database software, linked with MicroStrategy, is providing that solution.”
“We’re very proud to be partnering with IBM Global Services to help Catalina Marketing’s customers enhance their one-to-one relationships with consumers at-home, online and in-store,” said MicroStrategy’s Vice Chairman and Chief Operating Officer Sanju Bansal. “Through this exciting alliance, Catalina Marketing will further advance their targeted marketing programs that communicate with consumers in all aspects of their lives.”
About MicroStrategy Incorporated
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy