BHG Selects MicroStrategy 9 for Improved Sales Performance Analysis
Leading Department Store Chain in Singapore Uses MicroStrategy 9 Dashboards for Detailed Insight into Sales Activity
McLean, Va., (October 16, 2009) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that BHG is using MicroStrategy 9 for in-depth sales, inventory, and operations analysis. BHG is one of the leading department stores in Singapore, recognized for quality, value, and service.
A MicroStrategy customer since 1998, BHG upgraded to MicroStrategy 9 to take advantage of the new dashboard functionality. BHG’s business users will leverage MicroStrategy 9 dashboards to analyze sales and inventory performance, including sales by store locations, product categories, departments, and customers. BHG’s dashboards will include several advanced visualizations that will allow business users to intuitively interact with data, make quick comparisons, and analyze key metrics at-a-glance. BHG plans to expand its MicroStrategy 9 dashboard environment into other areas of the business, and will develop a comprehensive Merchandiser’s Workbench and Store Manager’s Workbench integrating its BI platform with its ERP system.
“Like many department store chains, we collect a significant amount of customer, product, and sales data every day from our point-of-sale systems,” said Serene Tan, Director, BHG. “MicroStrategy 9 dashboards will provide our company with a highly-visual and intuitive way to analyze our key retail performance data as well as empower actionable data at the functional level.”
“BHG is a long-time customer and we are pleased that they have migrated to MicroStrategy 9,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy 9 offers excellent scalability, performance, and usability for retailers such as BHG to rapidly perform sophisticated analyses with user friendly information dashboards.”
About BHG
BHG is one of the leading department stores in Singapore, recognized for quality, value and service. There are four BHG stores located in the north, west and central parts of Singapore. The department store was established in 1994 as Seiyu Wing On Department Store under a joint venture between Seiyu, Ltd (Japan) and Wing On Pte Ltd (Hong Kong). In 2001, it became a wholly-owned subsidiary of Seiyu, Ltd (Japan) and grew to become an established name in Singapore. Today, it is owned by a Chinese investment company based in Singapore. It is also affiliated to the Beijing Hualian Group, one of the largest commercial chain retailers in China, and operates numerous supermarkets, department stores and shopping malls in various provinces and cities. Endowed with such a vast and international experience in the retailing business, BHG is poised to become the department store of the future.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy