Ace Hardware Names MicroStrategy Enterprise-Wide Standard for Reporting and Analysis

Multi-Million Dollar Investment with 6,400+ Users Projected

MCLEAN, Va., (April 27, 2004) –

MicroStrategy® Incorporated (Nasdaq: MSTR – News), a leading worldwide provider of business intelligence software, today announced that Ace Hardware Corp. has selected MicroStrategy as its enterprise-wide business-intelligence software solution. Ace Hardware has made a multi-million dollar investment in MicroStrategy technology and services with plans to deploy to more than 6,400 users enterprise-wide. Founded in 1924, Ace Hardware Corp., is the largest retailer-owned cooperative in the industry, with more than 4,800 stores worldwide.

Ace Hardware has expanded its deployment of the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide reporting and analysis on marketing initiatives, retail pricing, category management, merchandising, inventory, wholesale pricing, and customer loyalty programs like Helpful Hardware Club (HHC). A variety of corporate employees, vendors and Ace retailers are using MicroStrategy to analyze and report on over a terabyte of data housed in a Teradata data warehouse.

“We decided to standardize on MicroStrategy enterprise-wide because we recognized the importance of having a single integrated platform that has the scalability to grow with us as our needs change,” said Diane Flynn, Technology Business Manager at Ace Hardware. “MicroStrategy’s platform offers exceptional scalability for building numerous applications and accommodating very large databases and user populations. We are always looking for new ways to enhance operational efficiencies, and MicroStrategy provides us with the technology to do just that.”

“Ace Hardware’s continued commitment to MicroStrategy is a testament to the valuable insight that our technology enables,” said MicroStrategy’s COO Sanju Bansal. “We’re very proud that Ace Hardware continues to enjoy success with MicroStrategy. We have found that companies are increasingly recognizing that MicroStrategy’s industrial-strength platform provides outstanding enterprise-class reporting and business-intelligence applications.”

About Ace Hardware

Founded in 1924, Ace Hardware Corp., headquartered in Oak Brook, Ill., is the largest retailer-owned cooperative in the industry. Ace’s annual retail sales from its more than 4,800 hardware, home center and lumber and building materials retailers top $13 billion. Ace currently operates 15 distribution centers in the United States and has stores located in all 50 states and 70 countries.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,500 enterprise-class customers, including General Motors, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i and MicroStrategy Report Services software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Report Services, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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