Category: Technology

Leading Internet Destination Expands Agreement with MicroStrategy for Business Intelligence Reporting and Analytics

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Yahoo! Inc. has expanded its agreement to use MicroStrategy for business intelligence reporting and analytics

McLean, Va., (October 24, 2007) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Yahoo! Inc. has expanded its agreement to use MicroStrategy for business intelligence reporting and analytics. Yahoo! is a leading global Internet brand and one of the most trafficked Internet destinations worldwide.

Yahoo! has expanded its deployment of MicroStrategy for reporting and analysis capabilities across the company. Yahoo! employees will use MicroStrategy for valuable insights into marketing campaigns, online advertising, web traffic, online store activity, search effectiveness, and other critical business data. MicroStrategy provides robust reporting and analytical capabilities, scalability for large databases, and ease-of-use for a diverse user population.

“Working with MicroStrategy for many years, we found that they offer us the flexibility, scalability, and powerful analytics that we need to support our growing business intelligence applications,” said Laurie Mann, Senior Vice President of Engineering Operations of Yahoo!. “Our employees will be using MicroStrategy to help them make strategic, analytically-based decisions to improve our business performance.”

“We are delighted that Yahoo! selected MicroStrategy to support its business intelligence reporting and analysis needs,” said MicroStrategy COO, Sanju Bansal. “MicroStrategy is a natural fit for dynamic organizations with business intelligence requirements that grow in complexity and size over time.”

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Italy Honors Two Companies for Their Business Intelligence Achievements

Intesa Mediofactoring and University of Bologna Recognized at the MicroStrategy Technology Day in Milan

McLean, Va. (October 23, 2007) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today honored two companies for demonstrating best practices in their business intelligence deployments. The MicroStrategy Honors Award recognizes organizations for outstanding corporate performance improvements as a result of their MicroStrategy-based BI applications. The MicroStrategy Italy Honors Award winners for 2007 are Intesa Mediofactoring and University of Bologna. The awards were announced today at the MicroStrategy Technology Day in Milan, Italy.

By deploying MicroStrategy business intelligence applications, these companies are sharing information across their enterprises to enhance performance, improve efficiency and productivity, and strengthen customer relationships. “We applaud these companies for demonstrating best practices in their MicroStrategy business intelligence deployments,” said MicroStrategy’s COO Sanju Bansal. “Intesa Mediofactoring and University of Bologna have delivered business intelligence across their organizations with outstanding results, and we are proud to recognize their accomplishments with the MicroStrategy Honors Award.”

The following is a brief description of the MicroStrategy Italy Honors Award recipients and their BI applications:

Intesa Mediofactoring
Intesa Mediofactoring is part of the Intesa Sanpaolo Group, a banking group resulting from the merger between Banca Intesa and Sanpaolo IMI. Intesa Mediofactoring offers its customers personalized and time-saving factoring solutions, including account receivables management, credit coverage, and pre-financing services. Using MicroStrategy to support its on-line services, Mediofactoring’s customers can subscribe to a number of reporting services to receive customized information through e-mail or on a personal Web page within the Mediofactoring portal. MicroStrategy Italy presents the Honors Award to Intesa Mediofactoring for the high level of innovation in its business intelligence applications, resulting in excellent service to both internal and external customers.

University of Bologna
Established in 1088, the University of Bologna is the oldest University in the western world. The University of Bologna was also one of the first universities in Italy to adopt an information system that gathers, integrates, and organizes data coming from different sources and makes the data available across the organization for enhanced decision making. With MicroStrategy, University of Bologna users can report on and analyze data from disparate data sources, including personnel management and salary assessments; financial, economic, and analytic accounting information; and student career and academic data. University of Bologna is recognized for its enterprise-wide business intelligence application, which helps users identify trends, control costs, and make analytically-based decisions.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy Public Relations
wcover@microstrategy.com
703-770-1646

MicroStrategy is a registered trademark of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Named to Forbes 200 Best Small Companies List

Pure-Play Business Intelligence Software Vendor Receives High Marks for Sales Growth, Profit Growth, and Return on Equity

McLean, Va., (October 15, 2007) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it has been named to the Forbes 200 Best Small Companies in America list.

The candidates for Forbes 200 Best Small Companies all had revenue of $5 million to $750 million and share prices above $5, as of October 1, 2007. Forbes judged the companies according to return on equity, as well as sustained sales and net profit growth over 12-month and five-year periods. MicroStrategy was ranked #63 on the list. MicroStrategy revenues were in excess of $327 million for the 12 months ended June 30, 2007.

MicroStrategy’s business intelligence software is used by thousands of companies, including industry leaders such as Lowe’s Companies, Porsche Cars North America, Netflix, Hallmark Cards, Starwood Hotels & Resorts Worldwide, Hard Rock International, Corporate Express, and Starbucks. Companies with vast amounts of data and large user populations rely on MicroStrategy to report on and analyze their data to make analytically-based business decisions.

“It is an honor for MicroStrategy to be recognized by Forbes,” said Sanju Bansal, MicroStrategy COO. “We take great pride in our company and our business intelligence technology, which provides world-class companies with actionable insights to improve operational efficiencies, reduce costs, and enhance business performance.”

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Certifies MicroStrategy 8 with Oracle

Additional Performance Optimizations for Oracle Customers

McLean, Va., (October 09, 2007) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that it has certified MicroStrategy 8 with Oracle® Database 11g. MicroStrategy’s certification of the latest Oracle Database is part of MicroStrategy’s recent software release, which became generally available in September 2007.

With its certification of Oracle Database 11g, MicroStrategy continues its long-standing commitment to provide a high performance, highly-scalable BI platform. MicroStrategy has developed several query performance optimizations for Oracle Database 11g that are incorporated into MicroStrategy’s very large database (VLDB) driver for Oracle Database 11g. With these optimizations, MicroStrategy generates SQL that leverages Oracle’s query rewrite and materialized view features, uses Oracle’s date-based functions to perform more efficient date-based calculations, and enhances the efficiency of multiple table outer joins.

MicroStrategy customers have some of the largest and most sophisticated business intelligence applications in the world, and MicroStrategy continues to expand its query performance optimizations to meet its customers’ BI requirements. In the OLAP Survey 6, an independent survey compiling the real-world BI experiences of 1,679 organizations, MicroStrategy was a top performer in query performance when compared with its peer group.

“MicroStrategy has a proven track record of providing optimizations to support our customers’ enterprise-scale business intelligence deployments,” said Sanju Bansal, COO of MicroStrategy. “We are proud that our query performance continues to receive high marks, given the vast amounts of data that our customers analyze.”

About Oracle Database 11g
Oracle Database is the only database designed for grid computing. With more than 400 new features, 36,000 person-months of development, and 15 million test hours, Oracle Database 11g is making the management of enterprise information easier than ever; enabling customers to know more about their business and innovate more quickly. Oracle Database 11g delivers superior performance, scalability, availability, security and ease of management on a low-cost grid of industry standard storage and servers.

About the Oracle PartnerNetwork
Oracle PartnerNetwork is a global business network of more than 19,500 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle’s premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today’s global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle’s position as the world’s largest enterprise software company. http://oraclepartnernetwork.oracle.com/.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Fall Symposium to Showcase Business Intelligence Best Practices

Event to Feature Speakers from McDonaldâ??s, Classic Residence by Hyatt, Things Remembered, Payless ShoeSource, Spartan Stores, and Quixtar

McLean, Va., (October 03, 2007) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it will host its Fall Symposium in Chicago, Illinois, at The Westin Chicago River North on October 16-17, 2007. The event will offer a content-rich agenda of business and technology sessions to provide participants with practical tools to enhance business intelligence performance.

MicroStrategy product managers and engineers will lead the technical sessions and demonstrate advanced BI development techniques as well as proven strategies for optimizing BI application usage and performance. In addition, attendees will see demonstrations of the latest advances in the MicroStrategy platform, including MicroStrategy Dynamic Enterprise Dashboards(TM), MicroStrategy Mobile(TM), and MicroStrategy Integrity Manager(TM). Symposium participants can also schedule a one-hour complimentary consultation with a member of the MicroStrategy Technical Advisory Services Team to discuss their most challenging BI questions.

A highlight of the Fall Symposium will be the case study presentations from MicroStrategy customers who have successfully deployed enterprise BI applications to improve business performance. Some of the companies scheduled to present at the Fall Symposium in Chicago include McDonald’s, Classic Residence by Hyatt, Hallmark, Things Remembered, Payless ShoeSource, Spartan Stores, and Quixtar.

“The Symposia are excellent venues for learning new BI strategies, meeting with MicroStrategy experts, and hearing first-hand BI experiences from industry-leading companies,” said Sanju Bansal, MicroStrategy COO. “We have an outstanding line-up of speakers scheduled for the Fall Symposium and we look forward to another successful event.”

To find out more about the MicroStrategy Fall Symposium in Chicago, visit: www.microstrategy.com/ChicagoSymposium2007

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Dynamic Enterprise Dashboards, MicroStrategy Integrity Manager, MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Announces Availability of MicroStrategy Integrity Manager

Webcast Featuring MicroStrategy Integrity Manager Scheduled for October 18, 2007

McLean, Va. (October 02, 2007) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced the availability of MicroStrategy Integrity Manager(TM), a new product that tests the accuracy of BI applications by validating data and report integrity. Introduced as part of MicroStrategy’s latest software release in September 2007, MicroStrategy Integrity Manager automates the report comparison process and verifies the consistency of reports as changes are made to the BI ecosystem.

Despite the increasing importance of BI applications, BI support teams may fail to validate report and data integrity because the validation process is too labor intensive and time consuming. MicroStrategy Integrity Manager automates this process and identifies inconsistencies and errors, enabling business people to rely on the accuracy of their BI reports and analyses.

MicroStrategy Integrity Manager can detect, compare, and present inconsistencies in reports caused by changes in the BI environment. A BI system is composed of many technologies ranging from operational applications, ETL tools, DBMSs, BI tools, and server operating systems. These technologies are managed by different people including DBAs, ETL engineers, BI architects, BI administrators, BI developers, and system administrators. Any of these people can make a change that can cause an inadvertent error to be introduced in a report. With MicroStrategy Integrity Manager, data inconsistencies can be captured early in the development cycle, saving time in report testing, end user support, and issue resolution.

“MicroStrategy Integrity Manager reduces the need for resource-intensive manual testing, and automates regression tests for all planned changes in the entire BI ecosystem,” said Natalie Pikouliak, Business Intelligence Manager at Katz Group Canada.

“Integrity Manager goes beyond simple impact analysis, providing full regression testing for any number of potential system changes,” said Cindi Howson, founder of BIScorecard and author of Successful Business Intelligence: Secrets to Making BI a Killer App. “Integrity Manager will do before-and-after report comparisons to tell an administrator the impact of the change, warning if there are differences in the data values, if the SQL generated is different, or if the output format is affected. Not only will Integrity Manager tell you that there is a difference, it also highlights the differences in the numeric values, SQL, or display. Of leading BI vendors, MicroStrategy is first to market in providing such an important capability to managing enterprise-class BI.”

“MicroStrategy Integrity Manager reflects the company’s product strategy of providing industrial-strength business intelligence suitable for the entire enterprise,” said Sanju Bansal, MicroStrategy COO. “MicroStrategy Integrity Manager joins an array of other powerful administrative and security features within the MicroStrategy platform designed specifically to allow a small number of IS professionals to provide business intelligence to thousands of users across their company.”

MicroStrategy will host a Webcast on October 18, 2007, featuring demonstrations of MicroStrategy Integrity Manager and insights from industry analyst Cindi Howson. For more information on the Webcast, visit Click Here .

To find out more about MicroStrategy Integrity Manager, visit Click Here

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Integrity Manager are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy Mobile Delivers Business Intelligence to BlackBerry Smartphones

Webcast Showcasing MicroStrategy Mobile Scheduled for November 15, 2007

McLean, Va (October 02, 2007) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced the general availability of MicroStrategy Mobile(TM), a new product that delivers BI information directly to BlackBerry® smartphones from Research In Motion (RIM) (Nasdaq: RIMM, TSX: RIM). MicroStrategy Mobile was included in MicroStrategy’s September 2007 software release.

MicroStrategy Mobile offers powerful features that enable business users to receive the same reports on their BlackBerry smartphone that they receive on their desktop, without the need for reformatting or retrofitting existing reports. Each user can design and save his own personal report preferences to ensure optimal viewing of even the largest reports on his BlackBerry smartphone. Reports can also be accessed while offline or when the BlackBerry smartphone is not within connectivity range.

“After evaluating building our own mobile solutions as well as other commercially available products, we found MicroStrategy Mobile to be intuitive and feature rich, and we plan to use it for a large deployment all the way up to our CEO,” said Len Nicolas, COO and CTO at Nygard International. “The fact that Nygard’s existing reports can be viewed on a mobile device without modification is a major advantage for both our Business Intelligence team and, more importantly, for the users. We are working on several different mobile applications for BlackBerry smartphones, and we anticipate that this will save us time and money. MicroStrategy has really set the standard on this one.”

“Today’s workers are on the go but they don’t want to leave their data behind,” said Wayne Eckerson, Director of Research at The Data Warehousing Institute. “Mobile BI technology is the next wave in advancing the delivery of analytical information to business users via wireless devices. Delivering interactive reports to BlackBerry smartphones and other mobile devices is the next step in making BI truly pervasive. MicroStrategy is on the forefront of this new wave with its latest release.”

MicroStrategy Mobile leverages the same security features of the MicroStrategy platform, as well as the security and connectivity infrastructure provided by the BlackBerry® Enterprise Server. MicroStrategy Mobile dynamically optimizes the use of network bandwidth, based on the quality of the signal and usage by other mobile applications.

“In the development of MicroStrategy Mobile, we focused on making the user interface highly intuitive so that no training would be required,” said Sanju Bansal, MicroStrategy COO. “We also paid close attention to underlying issues of efficient memory management, data compression, security, and network bandwidth optimization to ensure that MicroStrategy Mobile would work well for mission-critical applications at high scale.”

MicroStrategy plans to host a Webcast, “Introducing MicroStrategy Mobile: Supporting the Data Needs of a Mobile Workforce” on November 15, 2007. The Webcast will showcase MicroStrategy Mobile and include demonstrations, insights from MicroStrategy customer Nygard, and commentary from a RIM representative. For more information on the Webcast, visit Click Here .

To find out more about MicroStrategy Mobile, visit Click Here

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

The BlackBerry and RIM families of related marks, images, and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy to Host Webcast Featuring Latest Breakthroughs in Information Dashboards

Webcast Will Feature Speakers from Corporate Express and The Data Warehousing Institute

McLean, Va. (September 25, 2007) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it will host a Webcast on Wednesday, October 3, 2007 highlighting the latest breakthroughs in information dashboards. Dashboards provide valuable information at-a-glance to help companies monitor business performance and enhance decision making.

The one-hour Webcast, “8 New Dashboard Breakthroughs,” will feature next-generation advances in dashboards and demonstrations of MicroStrategy’s highly intuitive Dynamic Enterprise Dashboards, which became generally available in March 2007. Webcast participants will hear insights from Wayne Eckerson, Director of Research at The Data Warehousing Institute and author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business. In addition, MicroStrategy customers Corporate Express and Hallmark will share their real-world experiences and the business benefits of using dashboards across their organizations.

There is no fee to participate in the Webcast, and it will be offered at four different times throughout the day to accommodate a global audience. For more information on MicroStrategy’s Dynamic Enterprise Dashboards and to register for the Webcast, visit www.microstrategy.com/DashboardBreakthroughs.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Dynamic Enterprise Dashboards are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy

MicroStrategy to Provide Enterprise Business Intelligence to Starwood Hotels to Enhance Customer Service and Loyalty Programs

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Starwood Hotels & Resorts Worldwide has expanded its deployment of MicroStrategy for business intelligence reporting and analytics to enhance its customer relationships a

McLean, Va. (September 18, 2007) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Starwood Hotels & Resorts Worldwide has expanded its deployment of MicroStrategy for business intelligence reporting and analytics to enhance its customer relationships and loyalty programs. Starwood is one of the world’s leading hotel and leisure companies with approximately 870 properties in more than 95 countries and 145,000 employees at its owned and managed properties.

MicroStrategy will enable Starwood personnel to analyze customer information to uncover purchasing patterns, identify profiles of loyal customers, and ensure that its customer service and Starwood Preferred Guest® program are closely aligned with customers’ preferences. Nearly 3,700 Starwood personnel will use MicroStrategy’s highly visual information dashboards and content-rich reports for valuable insights into its customers and key business areas, including revenue management, reservations, property management, and brand analysis. Starwood currently uses MicroStrategy for market performance analysis, owner relations, operations, strategic account management, and global sales analysis.

“We are embarking on a significant technology transformation to improve our quality and level of customer service, and MicroStrategy will provide us with important insights to help us build more meaningful, long-term relationships with our guests,” said Todd Thompson, Chief Information Officer of Starwood Hotels. “With MicroStrategy, our business users can create reports and disseminate them across the organization, enabling us to make strategic, data-driven decisions to improve the guest experience at our properties around the globe.”

“Industry leaders in the travel and hospitality sector choose MicroStrategy to analyze customer transactions and uncover customer behavior patterns to enable them to provide guests with personalized services based on their specific profiles and requirements,” said Sanju Bansal, MicroStrategy’s COO. “We are delighted that Starwood Hotels selected MicroStrategy to support its customer service initiatives. MicroStrategy’s platform provides scalability to thousands of users and terabytes of data, which is highly useful for global companies, like Starwood, who are interested in identifying key trends and opportunities to improve business performance and customer service.”

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 870 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Meridien® and the recently announced Aloft(TM) and Element(TM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

Tags: MicroStrategy