Category: Analytics

VAI Enhances S2K Analytics with Financial Business Intelligence Capabilities

Oct 26, 2011 | Analytics, Business Intelligence News | 0 comments

New Comprehensive Dashboards Help Companies Make Educated Financial Decisions

Ronkonkoma, N.Y. – October 25, 2011 – VAI (Vormittag Associates, Inc.), an award-winning ERP software provider, today announced the release of its enhanced S2K Analytics solution, a comprehensive, web-based Business Intelligence (BI) tool designed to drive smarter, faster business decisions. This upgraded tool features ten new financial management dashboards that provide an in-depth view of financial data from all levels of the organization.

Designed to meet the needs of VAI’s customers, regardless of size or industry, S2K Analytics integrates with S2K Enterprise and features automated reporting and dashboard capabilities that give customers big-picture visibility into their revenue and profitability. The new dashboards provide at-a-glance insight into a company’s financial performance, allowing for customization and consolidation of data that can then be used to make educated decisions. With the enhanced S2K Analytics, VAI customers can:

  • View balance sheets, and P&L statements
  • Analyze profitability of their business
  • Monitor procurement and expense management
  • Create ad hoc self-serve inquiries
  • Build reports and dashboards as well as share information with others
  • Integrate S2K Analytics with Excel
  • Collaborate on and contribute to new reporting needs
  • Access information through a web browser, including mobile devices
  • Compare past financial performance

“VAI is excited to offer an even more comprehensive BI tool to our customers,” said Joe Scioscia, vice president of sales, VAI. “We are committed to continually innovating our products in order to provide our customers with best-in-class software that streamlines business processes and creates cost efficiencies. The upgraded S2K Analytics will undoubtedly enhance our customers’ ability to use the information gathered through our ERP software to make even more effective, real-time business decisions.”

About VAI (Vormittag Associates, Inc.)

VAI is an award-winning software developer and an IBM Premier Business Partner. Designed for the mid-range market, S2K Enterprise Resource Planning (ERP) Software Suite is used by a wide variety of mid-sized companies worldwide, with a number of clients in the manufacturing, distribution, retail, food and related service industries. Advanced applications such as Warehouse Management Systems, EDI, CRM, Business Analytics and e-Business provide companies the power to leverage their information technology investment. VAI is headquartered in Ronkonkoma, New York, with branch offices in Miami, Orlando, Chicago and Oroville, California. For more information, please contact Diane Dady at 800-824-7776, ext. 236 or visit www.vai.net.

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Increasing Sales with Google Analytics

Apr 06, 2011 | Analytics, Business Intelligence | 0 comments

One of the most excellent tracking and analytics software tool around today, is the Google Analytics. Majority of the leading sites now employ Google Analytics in tracking down their visitors. If you check through the sites that rank high on Google, virtually all of them have the Google Analytics set up. Do not underestimate the utility of this valuable tool, just because the software is obtained and used at no cost. If it is correctly used, Google Analytics can offer you what it takes to transform your website from the ‘usual’ to an ‘unusual’.

The number of reports you gain access to with Google Analytics is quite astonishing. It can be used to optimize your website performance and hence your sales and profits.

How to Set Up Google Analytics
If you look ahead to receive the most desirable website statistics, then it is compulsory to correctly set up Google Analytics. You may follow the below given procedure:

Sign up for Google Analytics if you haven’t done that yet
You will be prompted to include your website. Do that and subsequently paste the provided tracking script on your site pages one after another.

Next, click on Analytics Settings; have the website profile edited and establish goals for your website. Ensure that you add the thank you page – this is where your visitors are taken to following their completion of your online product purchase form; this step is very crucial and makes a better level of reporting detail available.

Now that tracking code is in place on each page of your website and you have set up your conversion goals, just commence with the analysis of your website in order to enhance its performance.

Essential Analytics Reports
The reports outlined here are very essential in understanding the source of your traffic and the manner in which they interact with your website.

The Top Traffic Sources: you can access this report at Traffic Sources and it will give you information on where your traffic is coming from. The tool generally shows you referring sites, search engines, paid ads and others. When you know the exact source of your traffic, this will help you determine where to target your resources so that you can achieve maximum leverage.

Keywords: to access this report, go to Traffic Sources, then to keywords. This will display keywords that web visitors are searching for – on Google and other search engines to get to your website. Having a solid knowledge about the keywords that are generating your website conversions will help you refocus your SEO to such result-oriented keywords.

Search Engines: the search engines report reveals the search engines that are driving traffic to your site. If your website optimization is Google-based, it very possible that most of your traffic comes from Google. The search engine reports help you know which search engine to focus your SEO efforts on.

Top Content: you can access this report from the Content Menu; it will reveal the most widely sought after pages of your website.

There are other numerous Google Analytics Reports as well, that are quite valuable and helpful.

Jeff Matthews is a freelance writer who wrights about Internet marketing ideas To know about this subject and Jeff please visit http://www.aceinternetmarketing.ie

 

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How is a Web-traffic Analysis Tool Useful?

Apr 05, 2011 | Analytics, Bi Software, Business Intelligence | 0 comments

Web analytics is the process of measuring site statistics and analyzing traffic behavior. The web analytic tools such as conversion stats presents some valuable information about the website that will really help you to improve the website. In this passage, you will find the information of some data provided by the conversion tracking systems.

The web analytic software provides information about the top exit pages of your website. The top exit pages other than the “thanks for ordering” page of your website are like holes in your site through which the visitors are slipping through. The web traffic analytic tools such as conversionstats helps you find the top exit pages so that you can figure out why they’re leaving from the page and you’ll be able to improve your conversions.

The information about the most popular pages is equally important to know the interest of the visitors and turn them into customers. Work on optimizing your most popular pages for the search engines, using them as advertising campaign landing pages or starting a PPC campaign for them. They must be popular for a reason and will be a good way to entice potential customers to visit your site.

Keywords are the most important parts of your website. Improper usage of keywords may hamper the traffic to your website. However, using the right keyword certainly boosts up the visibility of your website and hence the web-traffic increases. If visitors are finding you through the search engines, it’s invaluable to know what keywords and phrases they’re using. The conversion tracking software like conversion stats helps you find that with ease.

Most of the conversion tracking softwares provides data of the average number of page views per visitor. This helps you know how good your site is encouraging people to look around and click around. Lots of page views means visitors are finding something of their interest and they’ll be more likely to return. Moreover, they’ll hopefully refer your website to their friends.

Knowing the most popular days and times can give you insight about who your customers are. If most of the visits occur during the day then chances are people are browsing while at work. Knowing the habits of your visitors will help you find ways to target them. It can also help you decide when you’re best to run advertising and even schedule site maintenance.

Knowing where your traffic is currently coming from can help you determine where to focus your traffic generation efforts. Look for ways to get even more traffic from your best sources – and don’t waste time on the ineffective ones. The visit duration is another important data reported by the web-traffic analytic software is the average visit duration. It is the indicator of how useful visitors find your site. If they spend a lot of time it means they’re genuinely interested in what you offer.

The above mentioned data that are provided by the web analytic software are the basic stuff. Feature-full web analytic systems like ‘conversion stats’ provides more, worthy information regarding your website.

The Author writes articles on Conversion Tracking. Other articles written by the author related to Website analytics, Conversion Rate and Roi Tracking could be found on the internet.

Article from articlesbase.com

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