Latest Business Intelligence News

Leading Turkish Retailer Migros Turk Successfully Modernizes its Supply Chain Operation with MicroStrategy Software

Enables Suppliers to Increase Sales and Eliminate Inventory Inefficiencies

McLean, Va., (July 16, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Istanbul, Turkey-based Migros Turk A.S., has successfully extended the MicroStrategy Business Intelligence Platform(TM) to its more than 180 suppliers through its Turkish distributor, Obase. Migros Turk, the leading supermarket chain in Turkey, has 7,000 employees and serves 160 million customers per year.

“With the help of MicroStrategy, we are able to easily identify product sales performance,” said Volkan Mumcu, key accounts manager at Unilever, one of the world’s leading suppliers of fast moving consumer goods in foods, home care and personal care products. “This kind of information helps us create better strategies and promotions.”

In 1998, Migros Turk modernized its IT systems and began using the MicroStrategy platform to anchor its business intelligence initiatives and operational system. Today, more than 180 Migros suppliers, representing 30% of Migros Turk’s total business volume, perform queries against the central data warehouse and gain insight about their products, sales, inventory, payments and invoice information.
“The MicroStrategy platform supports thousands of our suppliers and their queries with tremendous ease,” added Cihan Esassolak, automation director at Migros Turk. MicroStrategy’s proactive, personalized information delivery mechanism enables Migros’ end users to receive e-mail notification on every new order that is placed. In the near future, Migros Turk plans to utilize MicroStrategy Narrowcast Server(TM)’s capabilities to deliver information via wireless devices.

Using the MicroStrategy Business Intelligence Platform, customized by Obase for Migros Turk, suppliers can track and analyze their sales and stock performance each day against four years of historical information. Suppliers can also retrieve information on-line (http://b2b.migros.com.tr) from the central data warehouse in categories such as store, date, product and product group. As a result, Migros and its suppliers are able to develop common strategies to increase sales and optimize inventory levels.

About Migros Turk A.S

Founded in 1954, Migros Turk, the leader of the Turkish retail sector, has 7,000 employees and serves 160 million customers a year. Listed in the Istanbul Stock Exchange under the symbol MGRS, Migros Turk serves Turkish consumers with seven different retailing operations: Migros Stores, Sok Stores, Shopping Centers, Ramstores, Online Shopping, Bakkalim and Wholesale Stores. Migros Turk operates 150 Migros stores, 292 Sok stores, 3 Ramstores in Baku, 3 Ramstore Shopping Centers in Moscow, 6 Ramstores in Moskow, 1 Ramstore Shopping Center in Kazakhistan Almaty, 2 Ramstores in Kazakhistan, 1 Ramstore in Bulgaria, and Migros Shopping Centers in Beylikduzu, Ankara and Antalya. More information on Migros Turk can be reached on the Internet at www.migros.com.tr

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy Narrowcast Server, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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MicroStrategy Platform Nails Ace Hardware’s Business Intelligence Needs

Ace Hardware Selects MicroStrategy Over Cognos; Eventual Use in Over 5,200 Stores

McLean, Va., (July 08, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Ace Hardware is using the MicroStrategy Business Intelligence Platform(TM) with the goal of enhancing sales and increasing profit margins. Approximately 1,000 Ace Hardware stores currently use the MicroStrategy platform to generate business reports against a one-terabyte sized NCR Teradata data warehouse. Ace Hardware has indicated that it has future plans to upgrade to MicroStrategy 7i(TM) and deploy its business intelligence applications to more than 5,200 stores worldwide.

“One of the reasons we chose MicroStrategy over Cognos is the remarkable ease with which we can deploy reports via the Web to thousands of end users across our company,” said Brian Smetana, senior business analyst at Ace Hardware. “We have also noticed how quickly we are changing corporate culture to rely on point-of-sale data and make more informed business decisions. MicroStrategy software derives insight from our data warehouse that allows Ace to fine-tune store operations and sales across the board.”

Ace Hardware is using the MicroStrategy platform to anchor numerous business intelligence applications, including its marketing analysis, customer loyalty, retail pricing, category management, merchandising, inventory, wholesale pricing and stores applications. A variety of Ace Hardware employees use the technology to perform targeted promotions to loyal customers, determine optimal product mixes for different types of stores, and suggest best-of-retail pricing to Ace Hardware stores that are designed to increase profit margins.

“Our company is always looking for new opportunities to enhance sales and increase profit margins, and MicroStrategy provides us with the technology to do just that,” added Smetana.

About Ace Hardware Corporation

Founded in 1924, Ace Hardware Corporation is headquartered in Oak Brook, Ill., and is the largest retailer-owned cooperative in the industry. Ace has 5,000 independently owned and operated stores located in all 50 states and in 72 countries on six continents, with annual retail sales exceeding $13 billion. More information on Ace can be found at www.acehardware.com.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions and the plans of Ace Hardware to upgrade and deploy additional MicroStrategy software applications to more than 5,200 stores. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: future budget and software procurement decisions by Ace Hardware, which may differ from its current expectations for its future needs for the Company’s software products; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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Kinetic Networks Announces Support for New MicroStrategy Business Intelligence Platform

Kinetic Networks to leverage MicroStrategy 7i for retail and finance industries

McLEAN, Va., (July 01, 2002) –

Kinetic Networks, Inc., a leading provider of business intelligence applications, today announced that it will upgrade its iFusion solutions to MicroStrategy 7i(TM), the latest platform from MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software. The upgrade will allow Kinetic Networks to deliver new, Windows-like functionality to its customer base via the Web, leverage MicroStrategy 7i’s Intelligent Cubes(TM) technology to ensure fast query performance and enable its customers to easily share information and reports.

“We are very excited about the release of MicroStrategy 7i,” said Juan Carlos Rojas, Co-Founder and CEO of Kinetic Networks. “The usability enhancements to the Web interface are fantastic and the Intelligent Cube functionality delivers response times that simply dazzle.”

Kinetic Networks will integrate MicroStrategy 7i into its iFusion Marketing, iFusion Merchandising and iFusion Web custom data warehousing solutions. These solutions have a flexible and extensible data model and pre-defined analytical reports to help retailers and financial institutions improve customer retention, campaign effectiveness and brand performance.

About Kinetic Networks, Inc.
Kinetic Networks (http://www.kineticnetworks.com) is a managed service provider that specializes in building and maintaining interactive, web based reporting solutions for both large and small companies. From implementation to ongoing application maintenance, Kinetic Networks provides services that dramatically reduce the costs and risks associated with building robust reporting solutions. By leveraging industry proven methodologies, Kinetic Networks has helped many companies implement high impact applications within 8 – 10 weeks. Kinetic Networks has a growing list of Fortune 500 customers who rely on their implementation and support services to supply mission critical reporting to their business users quickly and affordably.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i, Intelligent Cubes are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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Yahoo!

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Yahoo! Inc., a leading global Internet company, has licensed the MicroStrategy Business Intelligence Platform�.

McLean, Va., (June 27, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Yahoo! Inc., a leading global Internet company, has licensed the MicroStrategy Business Intelligence Platform(TM).

The MicroStrategy platform will enable Yahoo! to create customized data analysis tools, vital for the ongoing evaluation of category specific performance. The software will enhance Yahoo!’s ability to track trends for individual retail categories, such as apparel and home and garden. MicroStrategy will also develop a custom analysis package for Yahoo!’s Data Solutions group.

“We are proud to be working with Yahoo!, the world’s most recognized Internet brand, to better understand and enhance its online interactions,” said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. “MicroStrategy gives businesses and organizations the capabilities to analyze, report and deliver critical insight with ease to end-users across the enterprise, and we are pleased to add Yahoo! as one of these valued clients.”

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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MicroStrategy Continues Significant Success with Top Fortune 500 Companies

MicroStrategyâ??s Technological Advantage Identified as Key Factor

MCLEAN, Va., (June 24, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today reported continued significant success in generating new business with Fortune 500 companies. According to the 2002 Fortune listing of top domestic companies, MicroStrategy customers include four of the top five diversified financial companies, four of the top five commercial banks, and seven of the top ten pharmaceutical companies. Additionally, MicroStrategy boasts as customers eight of the top ten telecommunications companies and six of the top ten automotive companies in the Fortune 2002 Global 500 list.

MicroStrategy’s success with retailers, meanwhile, is reflected in the list of the “Top 200 Global Retailers,” from a report by Deloitte Touche Tohmatsu in conjunction with STORES Magazine. Six of the top ten global retailers ranked in that report are MicroStrategy customers.

“This is just more icing on the cake for MicroStrategy this year, as we have had a string of important positive milestones,” said MicroStrategy Vice Chairman and COO Sanju Bansal. He noted that MicroStrategy reported both pro forma and GAAP profitability for Q1 2002 and that it recently released the latest version of its award-winning business intelligence platform, MicroStrategy 7i, receiving very positive reviews from independent analysts and customers alike.

Bansal noted in Q1 2002 alone, MicroStrategy secured a multi-million dollar deal with CVS, the nation’s largest drug store chain, as well as new deals with such other leading companies as Best Buy, Telecom Italia and AstraZeneca.

“Our continuing success with Fortune 500 companies is due to the fact that our business intelligence platform offers capabilities that are ideally suited for large data and user bases — which other companies cannot fully match,” Bansal said. “And with the recent release of MicroStrategy 7i, the industry’s first truly integrated, Web-based, enterprise-class platform, our leadership is further extended.”

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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Twelve New Applications to Speed Customer Implementation of MicroStrategy Software

Partner Solutions Gallery Expedites Customersâ?? Assessment of Enterprise-class Business Intelligence Applications

McLEAN, Va., (June 19, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced the launch of its Solutions Gallery, a collection of industry-specific analytical applications that are built by MicroStrategy’s applications development and platform partners on its business intelligence platform, MicroStrategy 7i(TM). The Solutions Gallery allows customers to quickly evaluate enterprise-class applications that are tailored for specific industries and help enhance productivity and efficiency. In featuring these applications, the Solutions Gallery also provides partners with a new, valuable channel to market, sell and demonstrate the value of their applications to prospective customers.

The company’s applications development and platform partners have combined their industry expertise with MicroStrategy software to create applications that help organizations gain insight into and improve their businesses. These companies are building enterprise-class applications for the retail, financial services, telecommunications, manufacturing, consumer packaged goods, healthcare and insurance industries.

“Our partners continue to embed our software into their offerings and create new applications on the MicroStrategy platform,” said Tom Villani, vice president of product management at MicroStrategy Incorporated. “The launch of the Solutions Gallery marks the beginning of a trend in partner activity that is designed to leverage MicroStrategy’s platform architecture. This trend evidences our strong relationships with application providers and resellers who know MicroStrategy’s platform well and are committed to providing complete solutions to our customers.”

Among the early participants in MicroStrategy’s Solutions Gallery are Akshay Software, Conchango, Covansys, DST Innovis, Dimensional Technologies, KnowledgeBase Marketing, Protagona, Systech and Vision Chain. The Solutions Gallery already features applications for customer, sales, supply chain, marketing campaign, procurement, risk and fraud analysis, human resources, financial and audit reporting and claims tracking. For more information on these solutions please visit http://www.microstrategy.com/solutions/.

Partners Praise New Solutions Gallery

Conchango – Retail Fraud Detection: “With ‘Track and Trail,’ retailers can expect return on investment within six to eight weeks – one major UK retail customer detected two counts of employee fraud within three days of implementation,” said Iyas AlQasem, Global VP Business Intelligence and Portals, Conchango Gill Hide, Head of Retail at Conchango. “The ability to market the application via the Solutions Gallery greatly expands the potential market for the solution and demonstrates MicroStrategy’s commitment to its partners.” Conchango’s “Track and Trail” solution for Retail Fraud detection is designed to examine retail point-of-sale, granular-level data and identify potential fraudulent activity.

Covansys – E-business and Customer Analysis Application: “The MicroStrategy platform provided us with an excellent foundation for building comprehensive marketing solutions,” said Jim Gallo, vice president of business intelligence at Covansys Corp. “Our solution design and methodology leverages MicroStrategy 7i to give our customers flexibility and control over their applications.” Covansys’ e-business and customer analysis applications help organizations enhance online customer interactions, optimize product offerings and gain insight into customer buying patterns.

Dimensional Technologies – Executive Portal Solution: “We are pleased to have the opportunity to collaborate with MicroStrategy in its Solutions Gallery Program,” says Greg Rusnell, director of business development at Dimensional Technologies. “The MicroStrategy 7i Platform has provided our Executive Desktop product with business intelligence capabilities that are unsurpassed by any other product in the marketplace today.” Dimensional Technologies’ Executive Desktop is a Portal Solution that integrates business applications and information systems including the MicroStrategy Business Intelligence Platform.

Protagona – Marketing Analytics and Campaign Management: “The MicroStrategy platform allowed us to develop a comprehensive analytic application in less than six months,” said Michael Emerson, executive vice president of Protagona. “We have already installed the application at our first customer site and have received great feedback on the business value of our application.” Protagona’s Preview product, which delivers customer and campaign analysis, uses MicroStrategy’s open application programming interface to achieve seamless integration with its overall product suite.

Systech – Financial Audit & Recovery, Supply Chain and Retail Applications: “We have been MicroStrategy evangelists for over five years now,” said Srini Ramaswamy, chief operating officer of Systech Solutions, Inc. “Currently, Systech offers four unique applications through the Solutions Gallery, and we’ve already received considerable interest since the program’s inception. MicroStrategy has created a robust marketplace where customers and partners can come together and truly create win-win situations.” Systech Solutions is a leading professional services firm that delivers customer-focused business solutions.

Vision Chain – Consumer Goods and Retail Merchandising Application: “MicroStrategy’s Partner Solutions Gallery has increased our exposure,” says Vision Chain, Inc. chief executive officer and founder Shawn Dolley. “MicroStrategy’s growing Consumer Packaged Goods (CPG) customer base is finding out about our solutions much more quickly through this program.” Vision Chain offers merchandising optimization software for consumer goods and retail companies.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

Tags:

Leading Drugstore Operator The Katz Group Reports Success Using MicroStrategy Technology

MicroStrategy Credited with Reliable, Easy-to-Use Platform

McLean, Va., (June 12, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that The Katz Group of pharmacies is using MicroStrategy software to anchor several business intelligence applications for its Pharma Plus Drug Marts Ltd., Pharmx Rexall Drug Stores Ltd. and Herbie’s for Drug and Food Store chains. The Katz Group, headquartered in Missisauga, Ontario, Canada, is one of North America’s leading drugstore and pharmacy operators, with annual sales exceeding $6 billion. The company operates more than 1,800 drugstores in Canada and the United States under multiple banners.

“We use the MicroStrategy Web-based platform strategically to determine optimal product mix and improve our margins,” said Glenn Voakes, Director, Information Technology at Katz Pharmacy Services Inc. “Our MicroStrategy applications have quickly become mission critical and are used to effectively guide us in making the right business decisions on a daily basis. Our users are ecstatic about the system. We are currently extending the warehouse to include Rx information, Loyalty Management Group Air Mile Reward data and are providing our suppliers with secure, remote access directly to their own product information.”

The MicroStrategy platform anchors a point of sale data warehouse that contains daily product information down to the stock keeping unit (SKU) by store. The aggregated data allows for rapid retrieval of information to analyze marketing and financial key performance indicators.

Employees use the MicroStrategy platform to manage product movement, analyze trends, manage margins and track the effectiveness of product marketing promotions across the banners. According to Voakes, MicroStrategy is now an integral business system that provides management with an effective tool to monitor day-to-day operations and to capitalize on trends that enhance the ongoing growth of The Katz Group’s business.

About The Katz Group

The Katz Group is one of North America’s leading drugstore operators with system sales exceeding $6 billion. The company operates over 1,800 drug stores in Canada and the United States. In addition to its retail operations, the Katz Group owns and operates Meditrust Healthcare Inc., Canada’s only national mail order pharmacy business. The Katz Group is proud to maintain close industry relationships with both McKesson Corporation and Cardinal Health Inc., the two largest suppliers to North America’s retail pharmacy industry.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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Children International to Enhance Operations with MicroStrategy Software

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Kansas City, MO-based Children International has selected the MicroStrategy Business Intelligence Platform� as the standard for its business intelligence applications.

McLean, Va., (June 03, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Kansas City, MO-based Children International has selected the MicroStrategy Business Intelligence Platform(TM) as the standard for its business intelligence applications. Children International is a non-profit organization dedicated to improving the quality of life and meeting the needs of poverty-stricken children, widows and families. Children International chose MicroStrategy for its superior performance, ease of use, pure Web design and rapid deployment capabilities.

A wide range of staff, including executives and administrative personnel in the child benefits area, marketing and reporting functions, will use MicroStrategy software to analyze its over 200,000 active sponsorships, track advertising buys and publish the results of its analyses to the rest of the organization. With the software, Children International will be able to measure response rates to ads, increase customer acquisition and strengthen customer loyalty.

“We are looking forward to using the many powerful features of the MicroStrategy platform to analyze, report and deliver critical transaction information across our organization,” said Kim Matar, director of reporting and analysis at Children International. “Because the MicroStrategy platform is so easy to set up and deploy across many users, we envision building a number of business intelligence applications in the future.”

About Children International

Established in 1936, Children International is a nonprofit organization with its headquarters in Kansas City, Mo. Children International’s programs benefit over 230,000 sponsored children and their families in ten countries around the world, including Chile, Colombia, the Dominican Republic, Ecuador, Guatemala, Honduras, India, Nepal, the Philippines and the United States. For more information about Children International, visit http://www.children.org.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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Major Banking and Financial Services Firms Praising MicroStrategy’s New 7i Business Intelligence Platform

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced the banking and financial services industries can realize significant benefits from the new version of its business intelligence platform, MicroStrategy 7i�. Major banking a

McLEAN, Va., (May 29, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced the banking and financial services industries can realize significant benefits from the new version of its business intelligence platform, MicroStrategy 7i(TM). Major banking and financial firms are already praising the platform.

“MicroStrategy 7i’s new Web interface is slick, user-friendly and intuitive, resulting in higher utilization of our business intelligence solutions and increased user adoption rates,” said Vanitha Devarajan, manager of business intelligence solutions at the Bank of Montreal. “MicroStrategy 7i offers our executives, managers and information analysts the capability to make full use of the data in order to gain vital intelligence, and to make proactive decisions that can drive efficiency and productivity.”

“We selected MicroStrategy for its superior analytical capabilities and for its ability to integrate with Fineco’s existing systems,” said Edoardo Giorgetti, director of marketing at Fineco. “Fineco derives its success from the capacity to establish a relationship with customers based on a true multi-channel dialogue. MicroStrategy not only allows us to deliver Web-based reporting capabilities internally to our managers, but also helps us create a better customer experience by enabling us to deliver personalized services to our clients via the device of their choice.”

“The ability to anticipate customer requirements through a better understanding of customer behavior and investment preferences will solidify Fineco’s leadership as an online bank and brokerage in Europe,” added Giorgetti.

“We chose MicroStrategy as our enterprise-wide standard because it offered the superior analytics and completely Web-based reporting environment that we required,” said Fernando Pantaleão, vice president of marketing at Redecard S/A.

MicroStrategy’s current banking and financial services customers include: American Express, Bank of Montreal, Capital One, Equifax, Fannie Mae, Fineco, J. P. Morgan Chase, KeyCorp, RBC Financial Group, Redecard S/A, Sallie Mae, Visa International, Wachovia and WFS Financial.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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Leading Marketing Vendor Selects MicroStrategy Business Intelligence Platform

Harmonic Communications to Provide Marketing Optimization Services to World’s Largest Independent Ad Agency with MicroStrategy Software

McLean, Va., (May 28, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Harmonic Communications, a global provider of marketing and media optimization software and services, has selected the MicroStrategy Business Intelligence Platform(TM) to anchor Harmonic’s proprietary software Engine For Marketing(TM). Harmonic offers managed marketing and media optimization software and services to enable Fortune 1000 companies to test cross-media optimization before making large investments in infrastructure and wasted media buys.

“Harmonic’s core analytic capabilities rely on being able to extract insight from large amounts of disparate data in the underlying data warehouse, and to create both standard and custom reports quickly according to client needs,” said Dave Green, Harmonic’s Senior Vice President of Engineering. “We selected MicroStrategy for its leadership in the business intelligence marketplace, as well as the intuitive reporting, analysis and information delivery capabilities of its platform offering.”

Harmonic also chose the MicroStrategy platform for its comprehensive Unicode support, which enables international reports to run against one set of common data and metadata, and eliminates the need to recode all reports or recreate database structures to account for different encoding issues. Harmonic’s next release, available this summer, will be a localized Japanese version of the Engine For Marketing to be deployed in Japan for Harmonic’s partner Dentsu, the world’s largest independent advertising agency.

About Harmonic Communications

Harmonic offers Fortune 1000 companies managed marketing and media optimization software and services without the major expense and long implementation cycle of traditional enterprise marketing software solutions. Harmonic enables corporations to identify their highest-value customers and the optimal communication channels to reach them. Leveraging its Engine for Marketing(TM) technology, Harmonic’s marketing professionals analyze the combination of customer target, content, and media selection associated with every campaign – continuously testing, adapting, and improving communications over time. As a result, Harmonic’s clients are able to make their marketing investments dramatically more effective and targeted across both traditional and digital media channels. Harmonic offers Marketing Analytics & Strategy, Marketing Data Management, and Campaign Execution & Reporting. The company received funding from Sequoia Capital and Dentsu and has offices in San Francisco, New York, and Tokyo, Japan. More information can be found at http://www.harmonic.net.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

Tags:

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