Kinetic Networks Announces Support for New MicroStrategy Business Intelligence Platform

Kinetic Networks to leverage MicroStrategy 7i for retail and finance industries

McLEAN, Va., (July 01, 2002) –

Kinetic Networks, Inc., a leading provider of business intelligence applications, today announced that it will upgrade its iFusion solutions to MicroStrategy 7i(TM), the latest platform from MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software. The upgrade will allow Kinetic Networks to deliver new, Windows-like functionality to its customer base via the Web, leverage MicroStrategy 7i’s Intelligent Cubes(TM) technology to ensure fast query performance and enable its customers to easily share information and reports.

“We are very excited about the release of MicroStrategy 7i,” said Juan Carlos Rojas, Co-Founder and CEO of Kinetic Networks. “The usability enhancements to the Web interface are fantastic and the Intelligent Cube functionality delivers response times that simply dazzle.”

Kinetic Networks will integrate MicroStrategy 7i into its iFusion Marketing, iFusion Merchandising and iFusion Web custom data warehousing solutions. These solutions have a flexible and extensible data model and pre-defined analytical reports to help retailers and financial institutions improve customer retention, campaign effectiveness and brand performance.

About Kinetic Networks, Inc.
Kinetic Networks (http://www.kineticnetworks.com) is a managed service provider that specializes in building and maintaining interactive, web based reporting solutions for both large and small companies. From implementation to ongoing application maintenance, Kinetic Networks provides services that dramatically reduce the costs and risks associated with building robust reporting solutions. By leveraging industry proven methodologies, Kinetic Networks has helped many companies implement high impact applications within 8 – 10 weeks. Kinetic Networks has a growing list of Fortune 500 customers who rely on their implementation and support services to supply mission critical reporting to their business users quickly and affordably.

About MicroStrategy

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,500 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy 7, MicroStrategy 7i, Intelligent Cubes are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com

Source: MicroStrategy

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