FleetBoston Financial Executive Wins MicroStrategy’s Individual Excellence Award
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that it has selected Michael Caron, a Director in Business Development and Strategy at FleetBoston Financial (NYSE & BSE: FBF), as winner of MicroStrategyâ??s Individual Excel
McLean, Va., (February 11, 2004) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that it has selected Michael Caron, a Director in Business Development and Strategy at FleetBoston Financial (NYSE & BSE: FBF), as winner of MicroStrategy’s Individual Excellence in Business Intelligence award. Michael Caron was recognized today at MicroStrategy World 2004 in Miami, Florida.
FleetBoston Financial, a diversified financial services company with assets of $197 billion, offers a comprehensive array of financial solutions to over 18 million individual, corporate, and institutional customers. A MicroStrategy customer since 1998, FleetBoston Financial has deployed MicroStrategy enterprise-wide to anchor multiple, high-value business intelligence applications.
With Mr. Caron’s guidance and leadership, these applications have had significant bottom-line benefits for Fleet. One of these applications, BI 2.0, provides a comprehensive view of Fleet’s commercial customers and represents the backbone of the bank’s analytical CRM strategy. Deployed through a portal environment, MicroStrategy provides Fleet’s 2,000 relationship managers, portfolio managers and business analysts with detailed revenue, expense, and profitability information. This business intelligence portal is integrated into the workflow of Fleet’s Seibel sales force automation solution. This consolidated customer view has helped drive a 21 percent increase in sales productivity.
Further, Fleet’s use of business intelligence to improve campaign design and direct marketing has increased cross-sell revenues and products used per customer 14 and 16 percent, respectively.
The benefits of using MicroStrategy to access, analyze, and share information in Fleet’s enterprise data warehouse are recognized throughout the company. Fleet has seen positive change and product gains in its sales management process, as well as improvements in product cross-sell, especially across different lines of business as the velocity of referrals increases. Mr. Caron has also worked across divisions at Fleet to improve the use of business intelligence in the transaction approval and pricing processes, making available customer information in a way that reduces handling time and makes managers more efficient.
“I’m very honored to receive MicroStrategy’s Best Practices In Business Intelligence Individual Excellence award,” said Michael Caron. “MicroStrategy’s capabilities have enabled us to achieve real cost-savings and revenue growth. This award is a reflection of the hard-working and talented group of professionals that work with me everyday to maximize the benefits of the MicroStrategy platform. I accept this individual excellence award on behalf of my great team, and thank MicroStrategy for this honor.”
“Our customers can achieve significant improvement in their businesses with MicroStrategy’s technology; however, Michael Caron has exhibited exceptional distinction, defined leadership and innovation in business intelligence software deployment,” said MicroStrategy’s COO Sanju K. Bansal. “With over 20 years of experience in information technology, Michael Caron has played a critical role in deploying MicroStrategy’s business intelligence platform at Fleet and is helping make it a smarter, more proactive company.”
About FleetBoston Financial
FleetBoston Financial (NYSE & BSE: FBF), a diversified financial services company with assets of $197 billion, offers a comprehensive array of financial solutions to over 18 million individual, corporate, and institutional customers. Products and services are available through a variety of channels including 1,460 stores and more than 3,400 ATMs from Maine to Pennsylvania, HomeLinkSM online banking, and telephone banking. Fleet is the leading small business and commercial banking provider in the Northeast and a premier provider of financial services to selected industries nationwide.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,500 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy