U.S. Borax Adopts MicroStrategy as Enterprise-Wide Business Intelligence Standard
For Worldwide Marketing & Sales Applications
McLean, VA, (March 08, 2004) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that its existing customer U.S. Borax, Inc. has adopted the MicroStrategy Business Intelligence Platform(TM) as its enterprise-wide business intelligence standard. U.S. Borax will harness MicroStrategy for analysis of and reporting on its marketing and sales trends worldwide.
U.S. Borax, Inc. supplies nearly half the global demand for borates – essential nutrients for plants, part of a healthy human diet, and key ingredients in fiberglass, ceramics, detergents, fertilizers and wood preservatives. The company employs nearly 1,500 people worldwide and ships its products to customers in nearly 100 countries.
U.S. Borax will primarily utilize MicroStrategy for its extensive “Marketing and Reporting System” (MARS). This system is used to report on sales figures, forecast projections, estimate competitive sales and gauge the state of the business. MicroStrategy users will include U.S. Borax executives, marketing analysts, sales representatives, financial analysts, distribution analysts and production supervisors.
“MicroStrategy has proved to be an excellent choice for Borax since we started using it in 1997,” said U.S. Borax’s Manager of Marketing Information Systems Jon Ashton. “We first chose MicroStrategy because of its flexible reporting capabilities, superior analytics, ease-of-use and ease-of-administration. These reasons have not changed. In fact, many of the products we first compared it against are no longer around. MicroStrategy is truly a quality product.”
“Industry leaders like U.S. Borax demand only high standards for business intelligence reporting and analysis,” said MicroStrategy COO Sanju Bansal. “The fact that U.S. Borax has been a customer of MicroStrategy since 1997, and is still expanding its applications of our platform, is testament to our technology’s outstanding capabilities and the bottom-line benefits it can engender.”
About U.S. Borax
U.S. Borax operates California’s largest open pit mine in Boron, California – one of the richest borate deposits on the planet. The company supplies nearly half the world’s demand for refined borates, minerals essential to life and modern living.
Borax traces its roots to California’s Death Valley, where borate deposits were discovered in 1872. The twenty mule teams which the company used to haul ore out of the remote desert live on as a symbol of the company’s commitment to innovation. In 2002, U.S. Borax celebrated 130 years of continuous business in California.
Today, U.S. Borax is acknowledged as the world leader in borate technology, research and development. U.S. Borax is a member of the Rio Tinto Group (NYSE: RTP).
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,500 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at http://www.microstrategy.com.
This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i and MicroStrategy Report Services software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com
Source: MicroStrategy