Micro Center Selects MicroStrategy for Enterprise Reporting and Analysis
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Micro Center has selected MicroStrategy as its strategic enterprise reporting and analysis standard. Micro Center is one of the companies of Micro Electronics, Inc. and o
McLean, Va., (April 12, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Micro Center has selected MicroStrategy as its strategic enterprise reporting and analysis standard. Micro Center is one of the companies of Micro Electronics, Inc. and one of the nation’s largest computer retailers, with over 35,000 products and 12 specialized departments in each of its retail stores.
MicroStrategy will support multiple business intelligence applications for Micro Center. Planned MicroStrategy-based applications will encompass marketing, market-basket analysis, and category management. Micro Center selected MicroStrategy because of its intuitive Web interface and self-service infrastructure, which will help Micro Center quickly address the reporting needs of their business. In addition, Micro Center found MicroStrategy easy to administer with a very small support staff, resulting in a low total cost of ownership.
“The MicroStrategy platform has the flexibility and scalability we need to support our multiple business intelligence applications,” said Misty Kuamoo, Director of Information Technology for Micro Center. “We are impressed with MicroStrategy’s easy to use Web interface which will help us work more efficiently and provide critical insights to enhance our business performance.”
“We are proud to count Micro Center as a new MicroStrategy customer,” said MicroStrategy COO, Sanju Bansal. “Many of the world’s top retailers have standardized on MicroStrategy for business intelligence. Our ability to provide insightful reports on critical data – drilled down to the customer-transactional level – has proved to be invaluable to our retail clients.”
About Micro Center
Micro Center is one of the companies of Micro Electronics, Inc., a privately held organization headquartered in Hilliard, Ohio in suburban Columbus. With growing companies in retail, direct marketing and technology recycling, plus an emerging eCommerce presence, Micro Electronics, Inc. is ranked 301st on Forbes 2004 Top Private Companies list.
Micro Center is “The Ultimate Computer Store” because they offer customers more of what they want-more selection, better service, an enjoyable and interactive shopping atmosphere and especially more assistance from a professional and technically astute store staff.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Source: MicroStrategy