World Directories Selects MicroStrategy as its Business Intelligence Platform for Group Level Sales Reporting and Analysis
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that World Directories has selected MicroStrategy as its business intelligence platform for headquarters sales reporting and analysis
McLean, VA., (November 28, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that World Directories has selected MicroStrategy as its business intelligence platform for headquarters sales reporting and analysis. World Directories is a leading international directories business in the classified advertising market, operating in Belgium, The Netherlands, Portugal, Ireland, Romania, South Africa, and Puerto Rico.
MicroStrategy will be deployed to provide World Directories’ international sales management with detailed analytical insight into performance of the company. World Directories will use MicroStrategy for reporting and analysis of sales data and other key performance indicators to help management make data-driven business decisions.
“World Directories operates in a complex and dynamic marketplace,” says Damien Wodak, Director of Strategy for World Directories. “Strong business analytics help us accurately monitor and optimize our offerings across our multi-media portfolio. Our print business, which includes the Yellow and White Pages, is a substantial part of our revenue and there are also significant complementary opportunities in new media, such as the Internet, for which we have targeted solutions and are developing new offerings to address the changing market dynamics. With MicroStrategy, we will be able to better understand the performance of our various directory businesses, products, and channels to market. Through the analysis of our sales results, MicroStrategy will help us identify changes in the market and the underlying trends.”
Wodak added, “We chose MicroStrategy after an intensive analysis and comparison with several other BI solutions. MicroStrategy was selected because of its user-friendliness for diverse types of users, integrated platform, technical capabilities, and attractive total cost of ownership model. They also demonstrated that they were committed to addressing our business challenges.”
“We are pleased that World Directories has selected the MicroStrategy Business Intelligence Platform to support its sales and business analysis requirements,” said Sanju Bansal, COO of MicroStrategy. “During the competitive Proof of Concept phase, we demonstrated that we can deliver sophisticated capabilities and actionable business intelligence rapidly, with a low total cost of ownership. By the end of this year, we expect the initial implementation of business applications to be complete, enabling World Directories to begin reaping the benefits and value from their investment. MicroStrategy’s speed of deployment, scalability, and performance are key criteria used by leading companies, such as World Directories, in selecting a BI partner.”
About World Directories
World Directories is a leading international directories business operating across seven countries in the classified advertising market. It creates value by providing an integrated portfolio of cost-effective and simple-to-use advertising that connects buyers quickly and efficiently with sellers. World Directories offers a range of complementary services, in print, on-line, telephone and mobile, to assist the consumer in making informed purchase decisions. Visit the company at www.wdgroup.com
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Source: MicroStrategy