MicroStrategy Rated #1 in Customer Loyalty, According to The OLAP Survey 6
For Third Consecutive Year, MicroStrategy Customers Most Loyal
McLean, Va., (February 07, 2007) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that in a comprehensive survey of companies using business intelligence (BI) software products, those using MicroStrategy are the most loyal and satisfied. MicroStrategy received an overall customer loyalty score of 83.3% and was the highest ranked business intelligence software product reviewed.
The OLAP Surveys, conducted annually by industry analyst Nigel Pendse and Survey.com, are the most comprehensive independent surveys of the BI market space and products. This year’s survey, The OLAP Survey 6, compiled the real-world BI experiences of 1,679 organizations across 87 countries.
According to The OLAP Survey 6, customer loyalty is an indication of how satisfied a customer is with a vendor’s products and services and is a crucial factor in vendor success. A loyal customer is defined as one that continues to use existing applications; purchases additional software to deploy existing applications more widely; uses the product in preference to others when implementing new applications; and favors the product if there is ever a demand to reduce the number of BI suppliers.
Comparing a peer group of BI products reviewed in The OLAP Survey 6, the customer loyalty scores were as follows:
BI Vendor Overall Customer Loyalty Score
MicroStrategy 83%
Cognos Analysis 74%
SAP BW 67%
Hyperion Essbase 64%
Business Objects 56%
Oracle Discoverer 41%
“The fact that MicroStrategy was rated number one in customer loyalty for the third year in a row is a remarkable achievement,” reported Nigel Pendse, author of The OLAP Survey 6. “The results confirm that well-known vendors, who have pursued a growth strategy based on acquisitions aimed at covering the entire BI spectrum, have poor customer loyalty. In contrast, MicroStrategy, which has concentrated on a single product architecture and has grown organically, came out on top yet again. The fact that no other product has achieved such consistency suggests that many of MicroStrategy’s customers are fiercely loyal and see no alternative to the product.”
“MicroStrategy is proud that, once again, our customers have indicated their strong loyalty for MicroStrategy products and services,” said Sanju Bansal, MicroStrategy’s COO.
To view a summary of The OLAP Survey 6 results, go to: http://www.microstrategy.com/OLAPSurvey6.
The OLAP Survey
The OLAP Survey, conducted annually by Nigel Pendse and Survey.com, is the leading independent survey of the BI market space. This year marks the 6th release of The OLAP Survey, compiling the BI experiences of 1,679 organizations across 87 countries. For more information, visit http://www.survey.com/olap.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy