MicroStrategy Recognizes Three German Companies for Their Business Intelligence Achievements

bioVista, GEHE Pharma Handel, and Thomas Cook Honored at the MicroStrategy Symposium in Frankfurt

MCLEAN, Va. (April 25, 2007) –

MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it honored three German companies for demonstrating best practices in their business intelligence deployments. The MicroStrategy Honors Award recognizes organizations for outstanding corporate performance improvements as a result of their MicroStrategy-based BI applications. The MicroStrategy 2007 Honors Award winners for Germany are bioVista, GEHE Pharma Handel GmbH, and Thomas Cook AG. The awards were announced today at the MicroStrategy Symposium in Frankfurt, Germany.

By deploying MicroStrategy business intelligence applications, these companies are sharing information across their enterprises to enhance business performance, improve efficiency and productivity, and strengthen customer relationships. “We applaud these customers for their exceptional use of business intelligence,” said Sanju Bansal, MicroStrategy’s COO. “Each company has taken a unique approach to delivering business intelligence throughout their organization and has demonstrated best practices in business intelligence to significantly enhance corporate performance.”

bioVista: bioVista collects retail data for the natural foods market in Germany. Developed as a non-biased information source, bioVista provides market data and trends to hundreds of retailers and food suppliers. bioVista uses MicroStrategy to give their customers a BI platform to analyze data on product sales, product development, and pricing. As a result, bioVista’s customers can make analytically-based decisions to improve their market leadership and pricing strategies. MicroStrategy honors bioVista for its rapid development of an extranet application for the natural foods market.

GEHE Pharma Handel GmbH: One of the leading wholesale suppliers of pharmaceutical products in Germany, GEHE Pharma Handel delivers pharmaceutical products up to 5 times per day from 20 logistics centers across Germany. GEHE Pharma Handel uses MicroStrategy enterprise-wide for reporting and analysis of key business areas, including sales, purchasing, and planning. Additionally, GEHE Pharma Handel uses MicroStrategy to provide reports for local pharmacies. MicroStrategy recognizes GEHE Pharma Handel for its innovation in building and maintaining an enterprise-wide business intelligence solution.

Thomas Cook AG: Thomas Cook is one of the leading travel operators in the European market. In Germany, Thomas Cook’s holdings include tour operators Thomas Cook Reisen, Neckermann Reisen, Neckermann Preisknuller, and Bucher Last Minute, as well as 1,100 owned and franchised travel agencies, and Condor, one of the leading worldwide holiday airlines. The MicroStrategy platform anchors many of Thomas Cook’s business intelligence applications, providing hundreds of users with greater insights into finance, operations, sales, and customer service. MicroStrategy presents the Honors Award to Thomas Cook for its extensive use of business intelligence to improve corporate performance and customer service.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at http://www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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