Australian Pharmaceutical Industries Limited Selects MicroStrategy as its New Business Intelligence Platform

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Australian Pharmaceutical Industries Limited (API) has selected MicroStrategy as its new Business Intelligence platform for one of its key divisions, to complement its Te

Sydney (January 22, 2009) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Australian Pharmaceutical Industries Limited (API) has selected MicroStrategy as its new Business Intelligence platform for one of its key divisions, to complement its Teradata data warehouse and Informatica integration solution.

API is one of Australia’s leading Pharmacy wholesale distribution and health and beauty retail companies. The Pharmacy wholesale division plans to use MicroStrategy for its analysis and reporting of key business performance indicators.

“MicroStrategy was selected for its intuitive user interface, powerful analytics, and flexibility to slice-and-dice data across multiple dimensions,” said MicroStrategy’s Patrick Elliott, Vice President of Australia and New Zealand. “MicroStrategy’s integrated organic architecture and end-user self service capability, with the ability for users to drill anywhere from within a dashboard, will help to support the current and future growth of API’s business.”

Michael Vodicka, CIO at API explained, “MicroStrategy offered a more cost-effective BI solution than the current provider and it will meet our business intelligence requirements. Our strategic requirements focus on enabling self-service for business users to quickly get the data they need, coupled with easier administration and maintenance for IT. MicroStrategy, with its enterprise-caliber capability, is able to do this and deliver it on a single, unified architecture.” Vodicka added that the strength of the integration between MicroStrategy and Teradata to combine their core BI and DW expertise helped to confirm their selection of MicroStrategy, because the two companies deliver high levels of performance scalability and reliability.

“We have been working with API for some time to deliver a solution that supports their corporate initiatives and provides timely reporting and analysis of their data. We are delighted that API has chosen MicroStrategy’s BI platform to complement its new data warehouse environment, and we look forward to a long and mutually beneficial relationship,” said Mr. Elliott.

About Australian Pharmaceutical Industries
Australian Pharmaceutical Industries Limited (API), founded in 1910 has developed into one of Australia’s leading health and beauty companies. API’s Pharmacy business provides wholesale distribution, business and marketing services to community pharmacies across Australia. The Retail division is a leader in the health and beauty market through its retail brand Priceline. The Consumer division is a niche player in over-the-counter pharmaceuticals and is based in New Zealand.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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