Catalina Marketing Expands Deployment of MicroStrategy to Deliver Enhanced Reporting Capabilities to its Clients
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Catalina Marketing plans to expand its deployment of MicroStrategy, which supports a wide range of business intelligence applications across its organization
McLean, Va. (March 04, 2009) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Catalina Marketing plans to expand its deployment of MicroStrategy, which supports a wide range of business intelligence applications across its organization. Catalina Marketing has been a MicroStrategy customer for more than seven years, and is the global leader in behavior-based communications for consumer packaged goods companies, pharmaceutical manufacturers, and grocery, drug, and mass retailers.
Catalina Marketing uses MicroStrategy to run complex analytics against 600-plus billion rows of purchase data stored on multiple petabytes of Netezza data warehouse appliances. By leveraging MicroStrategy’s business intelligence software, Catalina Marketing provides its clients with a portal to access data and insights into purchasing preferences and behaviors. Each month, Catalina Marketing’s clients run more than 10,000 MicroStrategy-based reports and dashboards.
Catalina Marketing is expanding its use of MicroStrategy to offer enhanced BI reporting capabilities for its client portal. The upgraded portal will offer users centralized access to MicroStrategy reports and dashboards, and single sign-on capabilities to streamline the process of obtaining information. In addition, MicroStrategy’s self-service reporting features will allow users to create reports faster and new expressive dashboards will provide key metrics at-a-glance to accelerate decision-making.
“Over the years, MicroStrategy’s high scalability, robust security, intuitive Web interface, and advanced SQL engine have proven to be instrumental in helping us meet our clients’ growing information requirements,” said Eric Williams, Catalina Marketing’s Chief Information Officer. “We expect the client portal enhancements will improve the current user experience, and enable additional users to take advantage of the broad range of reporting and analytical capabilities provided.”
“Catalina Marketing is a long-time MicroStrategy customer and we are delighted that they continue to achieve success with their BI applications,” said MicroStrategy’s COO, Sanju Bansal. “MicroStrategy’s integrated BI platform seamlessly delivers user-friendly reports and dashboards that are valuable tools for identifying key trends and making analytically-based business decisions.”
About Catalina Marketing Corporation
Based in St. Petersburg, Fla. and established in 1983, Catalina Marketing Corporation (www.catalinamarketing.com) was founded on the premise that communications to consumers targeted off actual purchase behavior would generate a more effective response. Today, Catalina Marketing is an international company that powers one of the largest and most advanced media outlets in the world- Pointer Media Network (www.pointermedianetwork.com). Pointer Media enables brand managers, marketers, advertisers, media buyers and media planners to leverage the network’s sophisticated database of 250 million weekly shopping transactions representing buying behavior of nearly 80 percent of American households with direct-to-consumer communication opportunities. This medium provides an extensive infrastructure of 23,000 retail outlets, 25-years of analytical expertise and an average 80 percent readership rate among target audiences.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy